marketing articles Internet marketing can be a very expensive proposition. There are myriad options for making one’s presence more significant online. Training the right individual to take care of these tasks can potentially save any company a great deal of money and, at the same time, net the company new clients and business opportunities.
Any employee who is put in charge of Internet marketing for a company of any size will likely require some internet marketing courses or training. The first steps are usually related to the field known as SEO-Search Engine Optimization-one of the most vital aspects of any web marketing campaign,
SEO is so important because, aside from the cost of the page itself, it is essentially free. It requires knowledge of how search engines work, the methods which competitors use to ensure good search engine placement and the means by which a company can improve their placement on the major engines. A well-trained Internet marketing expert will usually start with a company’s page, eliminating those elements which hurt the page’s placement and adding new elements which increase search engine visibility. These techniques can be learned via online courses, can be self-taught using many of the free resources online and are sometimes taught in community colleges and vocational schools.
While an employee may have vast experience with designing and managing standard marketing campaigns, Internet marketing is a different world entirely. The employees managing such campaigns will require specific internet marketing courses or training to achieve competency at managing such campaigns. Oftentimes, the campaigns themselves are fairly simple affairs and it is the exact workings of how commissions are paid and how the campaigns drive traffic to the company’s site that need explanation. The design of the look and feel of the campaigns themselves strongly coincide with other types of web design and the skills learned by taking classes specific to web design will translate very well toward marketing endeavors.
For small businesses, who need to save money, the best news is that the most training is generally required for the largest operations. Internet marketing for small businesses is usually a fairly simple affair which involves the collection of email contacts used in marketing campaigns, pay per click and referral advertising programs, search engine optimization and frequently changing and developing the content on a company web page. To get an in-house internet marketer the business will have to get the employee trained with internet marketing courses but for some small businesses, it’s often more cost-effective to outsource the very technical aspects of Internet marketing which means that the individuals who work at the task in-house often simply serve as a liaison with contractors.
Training an existing employee, especially one with previous marketing experience, to handle Internet marketing is a very cost effective way for a small business to increase the effectiveness of Internet marketing efforts. Having an in-house expert eliminates guesswork, can help coordinate the efforts of contractors and can make even a small business a legitimate competitor in the online world. Employees given the opportunity to take on the responsibility, of course, will feel much more valued by and loyal to their employer. internet advertising
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One of the most important things you can do to raise your search engine rankings and drive more traffic to your site is to convince other websites to link to yours. It’s free, of course, and very easy, but doing it properly does take some time and effort.
I recommend a couple of ways to find websites which might be willing to link to you.
One way is to do a simple search to find websites with information about the same subject as your site, or closely related information. If you have a website about flowers, for instance, you can use search terms such as “gardens”, “gardening”, “flowers”, “plants”, and “seedlings” to find sites which may be interested in linking to yours.
Or, you can take another route. Just identify a related site which is already highly popular, and find the websites which link to it. You can do that with a search in Google or http://alltheweb.com for “link:” (without the quotation marks) and the complete URL of the website. For example, link:
http://www.college-scholarships.com (and don’t forget the colon after the word “link”).
Once you’ve identified the websites most likely to link to yours, visit them, obtain the email addresses of their webmasters, and send an email requesting a link. To be effective, your email must:
1. be brief, well written, and polite. Always use “please” and “thank you”.
2. describe your site in no more than 25-30 words. The description of your site must be interesting and explain why the webmaster’s visitors will find it helpful or enjoyable. The less hype the better.
3. offer the webmaster something in return. For example:
a. a link on your site.
b. information about how to submit their website to 300,000+ search engines, directories, and links pages for free. When they agree to link to you, send them to: http://www.college-scholarships.com/free_search_engine_submission.htm.
Contact an average of at least ten webmasters a day, more if you have the time. With just a ten percent success rate, that will net you a minimum of thirty new links a month.
If you follow this advice, you should experience an almost immediate, albeit modest, increase in visitors to your website. However, the biggest benefit of a good linking campaign, higher search engine rankings, will take a bit longer. There is no magic formula, and there are lots of variables, but your search engine ranking could improve in as little as a few weeks, and should continue to improve as time goes on and more sites link to you as both a direct result of your efforts and webmasters seeing your links on other sites.
Keep at it and, all things being equal, you can obtain the kind of search engine rankings that can transform your website from a hobby (as my wife originally referred to my first site) to a site which can pay your children’s full college costs and more, as that same site now does for us.
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In the marketplace, you can find many graphics design books available for those interested in minisite ebook design, students of graphics design, and those in a graphic design career. Books for graphic designers that are starting out should not try to keep up with books for experienced graphic designers. You should keep in mind your level of expertise in minisite ebook design, as well as your level of interest in minisite ebook design, when deciding what illustrative graphic design book to buy or check out from the library. Those looking for information as a student of web design will wish to seek out more specific information than those who are seeking knowledge of web graphic design as a hobby.
A great web design book for students wishing to pursue a career in product graphic design is called Design Secrets: Products: 50 Real Life Projects Uncovered. This minisite design book analyzes product graphic design for various projects. It includes information such as the graphic designer’s motivation behind the project, client specs, and other information.
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design (long title, I know) is another great minisite ebook design book for students of web graphic design. This graphic design book gets back to basics, leaving the technological and creative aspects of minisite ebook design behind in favor of looking at the general purpose of minisite design. It is a must for starting graphic design students, or those interested in pursuing a career in graphic design.
The new book called Take Control of Fonts in Mac OS X, Tiger by Sharron Zardetto Aker is a great illustrative graphic design book for anyone using a Mac OS X computer operating system. This new operating system makes dealing with fonts very difficult, and this web mini site design books gives you hints, tips, and tricks to manage your fonts in this computer operating system more effectively.
In conclusion, there are so many graphic design books available that it would be impossible to list them all here. If you would like to know more about graphic design or would like to get a visual graphic design book, check your local book store, your local library, online library catalogs, and online book stores for more minisite ebook design book options.
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In the market, you can discover many web design books available for those interested in illustrative graphic design, students of visual graphic design, and those in a web graphic design career. Books for graphic designers that are starting out should not try to keep up with books for experienced graphic designers. You should keep in mind your level of expertise in graphic design, as well as your level of interest in graphics design, when deciding what minisite design book to buy or check out from the library. Those looking for information as a student of web graphic design will wish to seek out more specific information than those who are seeking knowledge of web mini site design as a hobby.
A great visual graphic design book for students wishing to pursue a career in product graphic design is called Design Secrets: Products: 50 Real Life Projects Uncovered. This web mini site design book analyzes product graphic design for various projects. It includes information such as the graphic designer’s motivation behind the project, client specs, and other information.
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design (long title, I know) is another great minisite design book for students of visual graphic design. This graphics design book gets back to basics, leaving the technological and creative aspects of graphic designs behind in favor of looking at the general purpose of web mini site design. It is a must for starting graphic design students, or those interested in pursuing a career in illustrative graphic design.
The new book called Take Control of Fonts in Mac OS X, Tiger by Sharron Zardetto Aker is a great web design book for anyone using a Mac OS X computer operating system. This new operating system makes dealing with fonts very difficult, and this web design books gives you hints, tips, and tricks to manage your fonts in this computer operating system more effectively.
In conclusion, there are so many minisite ebook design books available that it would be impossible to list them all here. If you would like to know more about graphic design or would like to get a graphic designs book, check your local book store, your local library, online library catalogs, and online book stores for more graphics design book options.
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Mobile phones have become indispensable and now play a big part in everyone’s lives. With the current technology that has made people and nations closer, mobile and handheld devices can truly be considered great inventions and innovations. Gone are the days when one has to go home first before he can use the telephone or go to a public phone booth to place an all-important call to a loved one or business contact. With the presence of mobile phones, everyone has now gone wireless. Communication has, indeed, turned very easy for all.
Mobile phone, as it name suggests, provides mobility. It is portable communication device. One can bring it anywhere. It is made possible by satellites that transmit signals for the phone to send and receive. It is very convenient as one can use it anywhere irregardless of time and region.
People everywhere have seen the evolution of communication technology. From a phone that uses wires to one that no longer requires any. From the analog to the wireless. In some places, wireless phones were provided with signals by the network company. In other places, a simulated card in inserted in the phone to grab and receive signals and send as well. These phones use the concept of signal transmission and radio wave theories that enables a two-way communication with real time and clearer conversation.
From the analog mobile phones that only allowed calling and voice conversation evolved the mobile phones that have text messaging features. It is another emergence in the world of mobile technology. A person may send a text message that will be received by another party. This message is sent through a signal passing to a gateway which transmits it to the receiving party.
In the turn of the 20th century, mobile phones have become more of a trend and companies have started to make them appear more sophisticated. Mobile phones started with big sizes which transformed to smaller ones and then became bigger again. It has developed much like how computers have. Nowadays, mobile phones are not just for communication. Originally, it had the voice call function but since the technology is growing day by day, the mobile technology grows along with it. Mobile phones now have been created with different functions and usage which are beyond plain communication usage. These functions are constantly updated and additional features are created each day.
Mobile phones also serve as mp3 players and/or audio, video file storage units where users may save audio files and listen to the music. Mobile phones now are also equipped with cameras that come in different pixels allowing people to take pictures anywhere and anytime. Almost all mobile phones of these times are designed with games, calculator, organizer, alarm clock, dictionary and many more. These are just now considered the basics. Some updated mobile phones may now take video clips and still photographs of which may be transferred to the computer for different purposes. Many mobile phones are also designed with touch screen features where a person doesn’t need to touch the keypad anymore. The screen of the phone is designed to recognize commands as the finger tip touches the screen.
Moreover, mobile phones are now used as computers. With the General Packet Radio Service (GPRS), surfing the internet is now made possible. GPRS is used to transmit IP packets which enable users to use the internet wherever they go. People also use their mobile phones in banking transactions where they can send and receive money through phone.
Several high technology features are continuously being researched and applied to mobile phones. Not long ago when 3G system was developed. It enables users of the same networks call each other with real time camera. Through this system, one can actually see the person he is calling while talking to him. Long before people finally get familiar with the just launched 3G system, many companies are now researching on the higher system which is the fourth generation or 4G system. Researchers project the new system as faster with a connection speed reaching 100 Mb per second. This is seen to provide a better quality of call.
Mobile phones are not only for personal use like it was in the past. With mobile phones, reporters and journalists may now take and film news reports. Security system and surveillance are also possible.
It is seen in the near future that mobile phones are most likely to replace laptops. With the new mobile phones coming out of the market, viewing and working on documents only found in computers are now possible. It is also seen to replace entertainment devices with all the entertainment features new mobile phones have.
Mobile phones do not only play a big part in technology. Mobile phones also show fashion and style. Thus, to make these phones more appealing and attractive, manufacturers produce these phones in different colors, size, shape, and style.
Mobile phones are indeed one of the greatest contributions of technology. It has gone far beyond what man can imagine. Now, with the emergence of mobile technology, everyone just can’t live without one.
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Is Your Home Office an Ideal Place For a Home Based Business?
By [http://ezinearticles.com/?expert=Darrell_Lischka]Darrell Lischka
You run your work from home business and run it well. You feel comfortable running your business from home. There is no need to dress for work daily, wasting time in commuting to office or reaching the office at the appointed hour. You can operate the work related to your home based business from the comforts of your home. Your home is your virtual office.
Are you really free if you run your business from home?
There is a flip side to having a home office for your home business. If you run your home business from home office, your friends, relatives may consider you as a ‘jobless person’ because they think you do not have a ‘real office’. They expect you to help them carry out their works or jobs anytime they please.
Is your home office a “real office”?
Your relatives and friends do not understand that running home business is a serious job. Commitments, deadlines, professionalism, devotion and expertise matter here too. Your friends loiter around your home business area, smoke, gossip or play loud music. You have a harrowing time explaining to them that office decorum must be maintained at home office as well.
When domestic chores interfere with your home office:
Your freelance home based business can turn into a nightmare if the usual family chores start intermingling with it. What started as an ideal working place may turn into a “disturbance zone”
This is how the domestic chores may interrupt your home business job:
Noise from TV, music system, refrigerator, washing machine.
You may have to baby-sit.
You may have to run errands a bit too often
Your family grows and you are left with little space for home office.
Is it time to move to an outside office?
That is the big question, the answer to which depends on many factors. It may be the time to move out and relocate your home based business office elsewhere if:
It is becoming difficult to keep your domestic chores and home office work separate.
Your business is growing and you need more space to keep the equipment, make room for your employees.
You are missing deadlines, thereby estranging your clients.
Your productivity is suffering because of lack of ‘office atmosphere’ at home.
Weigh your options – with every advantage comes the disadvantage:
While you may have increased professionalism, more and better space to work at an outside office, you may have to shell out a big amount of money to acquire and furnish it. You will need to spend a long time in commuting to your office.
There is another option available. Instead of moving out your office, you can move to a bigger home. This way you will have the advantage of bigger space for your office. You can design your work space the way you want. You will need to have it designed for expected future needs of your home based business.
Darrell Lischka – Business Coach outlines specific home based business techniques and strategies to help you succeed. Learn the real truth about how to make money online and why you should stop wasting time with the get rich quick programs that are only designed to take your money.
Discover Why 95% of the people never make money online in a business opportunity.
Article Source: http://EzineArticles.com/?expert=Darrell_Lischka http://EzineArticles.com/?Is-Your-Home-Office-an-Ideal-Place-For-a-Home-Based-Business?&id=2537696
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Google Co-op was announced by Google, along with other announcements, in May of 2006. Google Co-op represents Google’s efforts to embrace social web and social search concepts in a major way to help improve Google search results. Google Co-op will allow users to contribute context, knowledge, and expertise. In essence, Google Co-op allows users to tell Google what web content really is by providing labels (categories) for that content. Users will also get to “vote” on what content they find to be valuable by subscribing to the content of various web sites that they value. An additional benefit to end-users is that Google Co-op allows them, through their subscriptions, to alter their own Google search results so that the provided information better meets their needs. It further helps end-users to filter out spam content, or content of little or marginal value.
Google Co-op is currently in beta test. As with any new service that is being beta tested, there are still some things being “worked out”. The documentation is somewhat limited and lacking, making it a little difficult to understand and implement Google Co-op. The remainder of this paper will provide a high-level overview of Google Co-op to help individuals better understand what it is, how they can use it, and what they will see. Subsequent papers on the topic will delve more into the “nitty-gritty” of how to implement it.
At its most basic, “social web” (aka Web 2.0) is a process whereby users provide information and opinions, and share them with others. It is the sharing that provides the social aspect. Users can share information about what they find to be valuable. A good example of this is del.icio.us where users share links to their “favorite” information on the web (for example, favorite articles, or web sites about a topic etc.). Other examples of “user-vetted”, or user-contributed information, would include Wikipedia (the open, user contributed, encyclopedia), and DMOZ (the open directory). There are many other examples.
“Social search” is the same process of humans providing and sharing information to help improve the results that a search engine presents to various queries. Google Co-Op would appear to be a strong move by Google into the social search arena.
Google Co-Op Components
Google Co-op consists of two things:
Topics is simply Google’s way of saying “area of interest”. Topics allow users a way to provide labels (or tags, or categories) for information on the web. A user does this by associating a URL with a label (for example, www.citytowninfo.com might get the label “destination_guide”). These labels simply tell Google what a particular URL is all about. Users may use labels for topics that Google already has under development, which include: health, destination guides, autos, computer & video games, photo & video equipment, and stereo & home theater. Users may also develop labels for their own topics (for example, if a user has an interest in “wine” they may develop labels for the topic wine, which may include “wine_regions”, “wine_types”, etc.).
The process of labeling content will benefit everyone in several ways. Labels will provide Google with a vast amount of information about what web sites are all about, potentially down to a very granular, or individual page level. In addition, by taking the time to label a site, users are essentially “voting” on what sites are valuable to them. As these votes accumulate over time, Google will have a clearer picture of what sites are authoritative on a topic or topics. It is not hard to come to the conclusion that with time, Google will start to use this data so that sites with a lot of votes will start to appear much higher in appropriate search results.
Subscribed links provide several very beneficial features to both users and web publishers. Subscribed links provide:
End users a means of altering or tailoring their search engine results so that they receive more relevant search results as well as results from sources that they “trust”
End users a potential means of saving time since the results that they need may actually appear in the search results, negating the need to click through to the site
End users another mechanism to “vote” on sites that they find to be valuable or authoritative by going through the process of subscribing to those sites
Publishers with another means to make content available to end users
With subscribed links, publishers can make a subset of their information available to end users by submitting their subscribed links via an XML file to Google, and letting users know how and where to subscribe. Users who value the content of particular publishers will subscribe to their subscribed links. In so doing, the content for subscribed sites will appear at the top of search results when the users searches on relevant terms. In essence, the user alters their own search results by subscribing, so that content that they find to be more valuable appears at the top of search results.
As a site gains more subscribers, Google will most likely, with time, come to see it as more authoritative. As has already been mentioned earlier in this article, it is not hard to jump to the conclusion that such a site will appear higher up in Google search results for relevant search terms over time.
Google Co-Op Will Improve the Content That Users See
The whole process of labeling and subscribing has the added benefit of being self-vetting. This means that spam sites, advertising sites, and sites that provide marginal or useless content will be pushed down in search results. Social web dynamics in action means that users simply will not bother to label or subscribe to poor quality sites in high enough volumes for them to be seen as authoritative and useful. The end result for all should be better and more useful search results.
What Users Will “See”
At this point you may be wondering how users actually see Google Co-op search results. Google Co-op content appears to the end user in one or more of three ways:
As “Refine Results”: Refine results are search refinements for the topic. This is a set of predetermined categories that can be used to refine a search for a given topic. For example, a search on “Boston” will yield a “Refine results for boston:” box at the top of their search results with the following categories: Dining guides, Lodging guides, Attractions, Shopping, Suggested itineraries, and Tours & day trips.
As “Subscribed Links”: A Subscribed Links results box that presents the results from one or more of the authoritative sources to which a user has subscribed at the top of Google’s search results. For example, if the user were subscribed to citytowninfo.com, and they searched on “Boston”, they would see an “About Boston, MA” subscribed links box at the top of their search below the “Refine results”.
“Labels”: Labels appear for result items within a search. A label is a tag that appears below a search result. For example, an item after the title and brief description might say “Labeled Dining guides”. These labeled sites show up below the subscribed links, but above Google’s organic search results.
Users who do nothing will see search refinements for the health and destination guides topics areas at the top of any relevant set of Google search results (try a quick Google search on “Boston” to see “Refine results for Boston”). This is because Google subscribes everyone to those topics by default. In fact, there does not appear to be any way to unsubscribe from these two topics. Users will also see relevant labels from these two topics below search results for sites that have been annotated by users or publishers.
Users who subscribe to the subscribed links of web sites and search on terms that are relevant to those authoritative sources will see items from those sources at the top of their search results. The end-user’s search results are altered from what they would “normally” see and they will see the “Refine Results”, “Subscribed Links Boxes”, and “Labels” for the sites with which they have subscriptions. By subscribing, the user alters their own search experience so that it is more relevant and tailored to their own needs.
To see this in action go to Google’s directory and subscribe to one or more of the listed subscribed links, or try subscribing to citytowninfo.com’s subscribed link. If you subscribe to citytowninfo.com, a quick search on “Boston” yields both the “Refine results” from Google as well as a “Subscribed Links” “About Boston, MA” box from citytowninfo.com.
While still in its infancy, and going through the growing pains that are normal for services that are in beta test, Google Co-op clearly has a lot of promise to enable Google to provide much more powerful and relevant search results to users. As the volume of labels and subscribed links grows, as well as user “votes” by going through the process of labeling sites and subscribing to sites, Google Co-op will become a very powerful and important force impacting both how people go about searching, as well as what search results actually appear.
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Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
* It helps to get your site listed in the search engine.
* It helps to boost your position in the search engine.
* It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.
Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
* No links to the “link directory”.
* No link to a “related sites” page.
* No link to a “resources” page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless – it’s like that link doesn’t even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.
This article was written in a simple language so you can learn on how google is manipulating the pagerank. Pay attention.
Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google’s response to link selling – sites which sell links lost points in their PageRank.
Google measures all web pages on a scale of importance from 0 to 10, which is shown in a small green pixel bar on browsers carrying the Google Toolbar. PageRank is “supposedly” measured by the number of backlinks to your site.
Online democracy in action, a link is a vote for your site. The more votes you have the higher your site is ranked. At least that’s how it was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the whole system.
The latest update may be a smart move on Google’s part to curtail this practice; who’s going to buy a link from a PR2 or even a PR4 site? Besides this could be more than a warning that your site will go down even further if you continue to sell links.
Now this is more of a cosmetic change in PageRank than a real change in your true rankings in Google. Just because your PR goes down doesn’t mean your keyword rankings or traffic from Google also goes down.
I saw some of my sites go up, some stayed the same, but my major site took a big hit – falling from PR6 to PR4. This was more of a devastating blow than I expected mainly for psychological reasons than actual consequences. After years of building the best content you can muster and constantly getting quality one-way links, to see that PageRank drop was very disappointing and hits to the core of your online work.
Google sometimes just slap you at the face without any apparent reason. but lets keep it up.
I have been around for a while so I have experienced many Google Updates – anyone remember the Florida Update? I also keep my ears peeled to discussions of the latest updates in Webmasterworld and Stompernet, and I even read Matt Cutts when I get real nervous… so I knew not to panic just because of the sudden drop in PageRank.
I also knew what most of the SEO experts were saying was true because my major keywords stayed the same and my Google traffic actually went up. But that’s little comfort when you’re talking about Google; you immediately go into overdrive and try to figure out where you went wrong. What caused the drop – because whether PageRank is meaningless or not, you’re still going in the wrong direction.
I saw many of my competitors drop too, but many stayed the same and even a few increased in PageRank. What are they doing right; what am I doing wrong? I don’t sell links but does Google think I am selling links was my main concern? I even moved one external link from my main page to another part of my site, just in case Google is mistaking that as a paid link.
Welcome to webmaster’s paranoid hell! Well, i believe that every webmaster has becamed paranoid about google one day.
For SEO reasons I have very few external links on my main page. Can’t see why Google downgraded my main site. I have been at PR6 for years.
Herein lies my main beef, with Google you never really know where you stand; you are constantly walking on eggshells. No matter how good your content or your site is – one misstep and you could be in the doghouse. All your hard work can be taken away in a heartbeat.
It wouldn’t matter so much if it was one of the other two major search engines downgrading your site but this is Google.
Free organic traffic from Google is vital to any online site or business. I would take traffic from Google over any other source of traffic on the web, except for traffic coming from my articles on other sites, and even that traffic probably originated from a search in Google.
Google and Google PageRank have always been important to me – that’s one of the reasons a sudden large drop causes so much concern. There’s another important reason Google PageRank is important to me.
Most SEO experts mistakenly believe PageRank is meaningless because Google is not giving us the true ranking of any site or revealing all the backlinks, which is supposedly one of the major factors in how Google ranks sites. While this fact is obviously true, it has caused many to jump to another conclusion.
Because Google is not giving us the real ranking, many webmasters have dismissed PageRank as a vital element in their sites. Don’t make the same mistake.
Google PageRank is extremely important if you’re doing business on the web. The higher PR you have, the better. But it has nothing to do with keyword rankings or first page SERPs.
What many SEO experts fail to realize (not really their business) is the whole “perceived” value of PageRank.
Google, hate it or love it, has become the most respected company on the web in the eyes of the majority of the web’s users. It carries enormous weight and prestige. The “perceived” value of a high PR7 or PR8 is extremely valuable.
We are not talking about link selling; we are talking about how a perspective business partner or customer will treat your site or business.
Say you have two identical sites you want to do business with online and you discover one is a Google PR2 site and the other is a Google PR8 site – which one would you choose to do business with? Honestly?
From first-hand experience, I know any online company or marketer will get more business offers and be offered more partnerships/joint ventures if you have a high Google PR site than a low one. It will make a difference to your bottom line.
PageRank is important. PageRank has meaning. Even if it has little bearing on your SERPs rankings or Google traffic, PageRank can greatly influence the success of your online site or venture. Don’t ignore or dismiss PageRank as a meaningless relic that didn’t quite work out as Google had planned for it in the first place.
High PageRank will always be valuable.
The day Google gives its own site a PageRank of PR1 or PR2 instead of the current PR10 – that’s the day you can dismiss PageRank as truly meaningless.
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