This Monday 6 February at 8pm ET, Brad Callen – one of my favorite SEO gurus – and his team are holding a free webinar where they’ll be showing you exactly what it takes to rank at the top of Google for literally any keyword.
If you’re like most people, you’ve probably noticed drops in your Google ranking over the past year or so.
Google has been making MAJOR changes to their ranking algorithm over the last year specifically.
In the year 2012, it’s going to be almost impossible to “luck” into ranking for keywords that send worthwhile
traffic to your websites.
If you don’t know what Google wants right now and beyond, you can bet other websites are going to outrank you and take the traffic that you could have potentially gotten.
Anyway, the purpose of this email is to let you know about 2 important things:
1. A free webinar that SEO Experts Brad & Matt Callen, and Dori Friend are holding. They’re going to be teaching exactly how Google is currently ranking websites, right now, in 2012.
2. They’re releasing something called SEO Link Monster on Feb 7th. I know that those that there is a special surprise at the end of the webinar relating to SEO Link Monster, so be sure to look out for that.
The webinar is completely free. There are no catches. It’s going to be awesome.
The webinar will be fairly short. Only 1 hour long. They’re piling on the content. It’s going to be “fast and furious” but all really awesome stuff.
You’re going to know exactly what you need to do to beat Google and get your site at the top of
page 1 as easily and quickly as possible.
Here’s the link. I would suggest registering now, and then make sure you get on the webinar about 10 minutes early so the page will load. There’s going to be a lot of people.
See you on the webinar!
MES – SEO Master Indonesia
Dua tahun berlalu sejak kontes SEO I “Stop Dreaming Start Action” digelar dan juga sejak ebook terakhir yang saya beli dari Joko Susilo yaitu Sistem Mesin Uang Otomatis (SMUO), kini Joko Susilo, pebisnis online handal dari Indonesia kembali menggelar Kontes SEO II Joko Susilo yang merupakan presell untuk produk ebook terbarunya InstanX.com “Jadi Expert Tanpa Ribet”.
Kontes SEO Presell InstanX.com
> Keyword yang di bidik:
Peluang bisnis online tanpa ribet (tanpa tanda petik)
> Tema tulisan:
Berupa ulasan anda mengenai InstanX.com diikuti dengan rekomendasi kepada pembaca untuk membeli ebook “Jadi Expert Tanpa Ribet”. Ingat, ini adalah tulisan presell, bukan menjual. Jadi tulisan anda lebih bersifat rekomendasi daripada jualan.
> Tanggal pelaksanaan kontes:
Dimulai tanggal 5 Juli 2011 dan berakhir tanggal 3 Oktober 2011.
Google.co.id (bukan Google.com).
> Peserta yang boleh ikut:
Terbuka untuk umum.
> Yang jadi pemenang:
Siapa saja yang meraih posisi 20 teratas (bukan 10 teratas) di Google.co.id pada tanggal 3 Oktober 2011 jam 10 pagi untuk kata kunci yang ditargetkan.
> Pengumuman pemenang:
Tanggal 4 Oktober 2011 jam 10 pagi, diumumkan melalui blog JokoSusilo.com.
> Hadiah kontes:
Total hadiah senilai Rp 32,25 juta, terdiri dari:
- Uang tunai bernilai total Rp 20 Juta (untuk 20 pemenang) dan
- Produk + membership bernilai total Rp 12,25 juta (untuk 20 pemenang).
Detail urutan hadiah (posisi 1 – 20):
Rp 6.500.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 4.000.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 2.500.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 1.500.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 1.200.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 1.000.000,- (Free MAC.com + RB.com = Rp730rb)
Rp 600.000,- (Free MAC.com + RB.com = Rp730rb)
Rp 500.000,- (Free MAC.com + RB.com = Rp730rb)
Rp 400.000,- (Free MAC.com + RB.com = Rp730rb)
Rp 300.000,- (Free MAC.com + RB.com = Rp730rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Untuk Ketentuan Khusus dan Ketentuan Umum, baca disini: ketentuan kontes
Tanya Jawab Kontes SEO II Joko Susilo
1. Apakah perlu mendaftar untuk mengikuti kontes SEO ini?
Tidak perlu mendaftar. Anda tinggal ACTION-kan 3 hal di atas (buat artikel rekomendasi, buat artikel informasi kontes, pasang banner di web/blog). Secara otomatis anda sudah terdaftar. Selanjutkan tinggal lakukan optimasi SEO.
2. Kalau saya pakai domain peluangbisnisonlinetanparibet.com boleh tidak Pak?
Seperti di ketentuan kontes, dilarang menggunakan domain 100% bertarget kata kunci. Jadi, domain peluangbisnisonlinetanparibet.com tidak boleh ikut.
3. Kalau saya pakai subdomain peluangbisnisonlinetanparibet.domainutamasaya.com boleh tidak Pak Joko?
4. Kalau domain saya mengandaung sedikit kata kunci misalnya bisnisonlinejaya.com apakah boleh ikut?
Ya boleh ikut.
5. Kalau title blog saya menggunakan kata kunci peluang bisnis online tanpa ribet boleh tidak?
Title blog boleh menggunakan keyword tersebut
6. Bagaimana kalau judul posting menggunakan kata kunci itu?
7. Bagaimana saya tahu kalau artikel saya diterima sebagai peserta?
Asal anda sudah melakukan tiga hal di atas (buat artikel rekomendasi, buat artikel informasi kontes, pasang banner di web/blog), berarti anda sudah menjadi peserta kontes ini.
8. Saya mau ikut juga. tapi masih pakai subdomain gratis nih Pak Joko, boleh tidak?
Boleh. Anda bisa gunakan blogger/blogspot.
Ayo buruan ikutan Kontes SEO II Joko Susilo dan rebut hadiah-hadiah menarik yang disediakan!
The Internet Market world has been taken by a pleasant surprise by the introduction of the keyword monitoring tool called Keyword Position Monitoring Report Service (KPMRS). This free tool allows you to check the ranking of your website on the popular search engines like Google, Yahoo and Bing, for the keyword supplied by you. Though this is the primary feature of KPMRS.com, it is armed with many other accessory tools which are inevitable in your SEO arsenal. You can avail here with smart operations of KPMRS like Email Notification (changes in the rankings of the website are notified through e-mails), Facebook Connector, Back Links tracking (tracks the links pointing towards your website) and special Widgets to monitor your website ranking.
Further classifications of tools available on KPMRS.com are Social Activity tracker, Google Page Rank checker, Alexa rankings monitor. You will also be surprised to know the new keywords for which your website was searched for by the engines with the help of its Website Discovery Tool.The site reporter of KPMRS will give a detailed report of the performance of your site. As KPMRS has been launched on iPhone you can easily check the ranking of your website. No wonder, KPMRS is a delight for all the SEO Professionals, Website Owners and Bloggers! As an SEO Master I use KPMRS for monitoring my websites, one of them is Taiyo Yuden online shop. Check out this KPMRS SEO tool !
One of the most important things you can do to raise your search engine rankings and drive more traffic to your site is to convince other websites to link to yours. It’s free, of course, and very easy, but doing it properly does take some time and effort.
I recommend a couple of ways to find websites which might be willing to link to you.
One way is to do a simple search to find websites with information about the same subject as your site, or closely related information. If you have a website about flowers, for instance, you can use search terms such as “gardens”, “gardening”, “flowers”, “plants”, and “seedlings” to find sites which may be interested in linking to yours.
Or, you can take another route. Just identify a related site which is already highly popular, and find the websites which link to it. You can do that with a search in Google or http://alltheweb.com for “link:” (without the quotation marks) and the complete URL of the website. For example, link:
http://www.college-scholarships.com (and don’t forget the colon after the word “link”).
Once you’ve identified the websites most likely to link to yours, visit them, obtain the email addresses of their webmasters, and send an email requesting a link. To be effective, your email must:
1. be brief, well written, and polite. Always use “please” and “thank you”.
2. describe your site in no more than 25-30 words. The description of your site must be interesting and explain why the webmaster’s visitors will find it helpful or enjoyable. The less hype the better.
3. offer the webmaster something in return. For example:
a. a link on your site.
b. information about how to submit their website to 300,000+ search engines, directories, and links pages for free. When they agree to link to you, send them to: http://www.college-scholarships.com/free_search_engine_submission.htm.
Contact an average of at least ten webmasters a day, more if you have the time. With just a ten percent success rate, that will net you a minimum of thirty new links a month.
If you follow this advice, you should experience an almost immediate, albeit modest, increase in visitors to your website. However, the biggest benefit of a good linking campaign, higher search engine rankings, will take a bit longer. There is no magic formula, and there are lots of variables, but your search engine ranking could improve in as little as a few weeks, and should continue to improve as time goes on and more sites link to you as both a direct result of your efforts and webmasters seeing your links on other sites.
Keep at it and, all things being equal, you can obtain the kind of search engine rankings that can transform your website from a hobby (as my wife originally referred to my first site) to a site which can pay your children’s full college costs and more, as that same site now does for us.
Access practical hints in the topic of website traffic – this is your personal knowledge pack.
Google Co-op was announced by Google, along with other announcements, in May of 2006. Google Co-op represents Google’s efforts to embrace social web and social search concepts in a major way to help improve Google search results. Google Co-op will allow users to contribute context, knowledge, and expertise. In essence, Google Co-op allows users to tell Google what web content really is by providing labels (categories) for that content. Users will also get to “vote” on what content they find to be valuable by subscribing to the content of various web sites that they value. An additional benefit to end-users is that Google Co-op allows them, through their subscriptions, to alter their own Google search results so that the provided information better meets their needs. It further helps end-users to filter out spam content, or content of little or marginal value.
Google Co-op is currently in beta test. As with any new service that is being beta tested, there are still some things being “worked out”. The documentation is somewhat limited and lacking, making it a little difficult to understand and implement Google Co-op. The remainder of this paper will provide a high-level overview of Google Co-op to help individuals better understand what it is, how they can use it, and what they will see. Subsequent papers on the topic will delve more into the “nitty-gritty” of how to implement it.
At its most basic, “social web” (aka Web 2.0) is a process whereby users provide information and opinions, and share them with others. It is the sharing that provides the social aspect. Users can share information about what they find to be valuable. A good example of this is del.icio.us where users share links to their “favorite” information on the web (for example, favorite articles, or web sites about a topic etc.). Other examples of “user-vetted”, or user-contributed information, would include Wikipedia (the open, user contributed, encyclopedia), and DMOZ (the open directory). There are many other examples.
“Social search” is the same process of humans providing and sharing information to help improve the results that a search engine presents to various queries. Google Co-Op would appear to be a strong move by Google into the social search arena.
Google Co-Op Components
Google Co-op consists of two things:
Topics is simply Google’s way of saying “area of interest”. Topics allow users a way to provide labels (or tags, or categories) for information on the web. A user does this by associating a URL with a label (for example, www.citytowninfo.com might get the label “destination_guide”). These labels simply tell Google what a particular URL is all about. Users may use labels for topics that Google already has under development, which include: health, destination guides, autos, computer & video games, photo & video equipment, and stereo & home theater. Users may also develop labels for their own topics (for example, if a user has an interest in “wine” they may develop labels for the topic wine, which may include “wine_regions”, “wine_types”, etc.).
The process of labeling content will benefit everyone in several ways. Labels will provide Google with a vast amount of information about what web sites are all about, potentially down to a very granular, or individual page level. In addition, by taking the time to label a site, users are essentially “voting” on what sites are valuable to them. As these votes accumulate over time, Google will have a clearer picture of what sites are authoritative on a topic or topics. It is not hard to come to the conclusion that with time, Google will start to use this data so that sites with a lot of votes will start to appear much higher in appropriate search results.
Subscribed links provide several very beneficial features to both users and web publishers. Subscribed links provide:
End users a means of altering or tailoring their search engine results so that they receive more relevant search results as well as results from sources that they “trust”
End users a potential means of saving time since the results that they need may actually appear in the search results, negating the need to click through to the site
End users another mechanism to “vote” on sites that they find to be valuable or authoritative by going through the process of subscribing to those sites
Publishers with another means to make content available to end users
With subscribed links, publishers can make a subset of their information available to end users by submitting their subscribed links via an XML file to Google, and letting users know how and where to subscribe. Users who value the content of particular publishers will subscribe to their subscribed links. In so doing, the content for subscribed sites will appear at the top of search results when the users searches on relevant terms. In essence, the user alters their own search results by subscribing, so that content that they find to be more valuable appears at the top of search results.
As a site gains more subscribers, Google will most likely, with time, come to see it as more authoritative. As has already been mentioned earlier in this article, it is not hard to jump to the conclusion that such a site will appear higher up in Google search results for relevant search terms over time.
Google Co-Op Will Improve the Content That Users See
The whole process of labeling and subscribing has the added benefit of being self-vetting. This means that spam sites, advertising sites, and sites that provide marginal or useless content will be pushed down in search results. Social web dynamics in action means that users simply will not bother to label or subscribe to poor quality sites in high enough volumes for them to be seen as authoritative and useful. The end result for all should be better and more useful search results.
What Users Will “See”
At this point you may be wondering how users actually see Google Co-op search results. Google Co-op content appears to the end user in one or more of three ways:
As “Refine Results”: Refine results are search refinements for the topic. This is a set of predetermined categories that can be used to refine a search for a given topic. For example, a search on “Boston” will yield a “Refine results for boston:” box at the top of their search results with the following categories: Dining guides, Lodging guides, Attractions, Shopping, Suggested itineraries, and Tours & day trips.
As “Subscribed Links”: A Subscribed Links results box that presents the results from one or more of the authoritative sources to which a user has subscribed at the top of Google’s search results. For example, if the user were subscribed to citytowninfo.com, and they searched on “Boston”, they would see an “About Boston, MA” subscribed links box at the top of their search below the “Refine results”.
“Labels”: Labels appear for result items within a search. A label is a tag that appears below a search result. For example, an item after the title and brief description might say “Labeled Dining guides”. These labeled sites show up below the subscribed links, but above Google’s organic search results.
Users who do nothing will see search refinements for the health and destination guides topics areas at the top of any relevant set of Google search results (try a quick Google search on “Boston” to see “Refine results for Boston”). This is because Google subscribes everyone to those topics by default. In fact, there does not appear to be any way to unsubscribe from these two topics. Users will also see relevant labels from these two topics below search results for sites that have been annotated by users or publishers.
Users who subscribe to the subscribed links of web sites and search on terms that are relevant to those authoritative sources will see items from those sources at the top of their search results. The end-user’s search results are altered from what they would “normally” see and they will see the “Refine Results”, “Subscribed Links Boxes”, and “Labels” for the sites with which they have subscriptions. By subscribing, the user alters their own search experience so that it is more relevant and tailored to their own needs.
To see this in action go to Google’s directory and subscribe to one or more of the listed subscribed links, or try subscribing to citytowninfo.com’s subscribed link. If you subscribe to citytowninfo.com, a quick search on “Boston” yields both the “Refine results” from Google as well as a “Subscribed Links” “About Boston, MA” box from citytowninfo.com.
While still in its infancy, and going through the growing pains that are normal for services that are in beta test, Google Co-op clearly has a lot of promise to enable Google to provide much more powerful and relevant search results to users. As the volume of labels and subscribed links grows, as well as user “votes” by going through the process of labeling sites and subscribing to sites, Google Co-op will become a very powerful and important force impacting both how people go about searching, as well as what search results actually appear.
Find realistic info about website traffic – welcome to your personal guide.
Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
* It helps to get your site listed in the search engine.
* It helps to boost your position in the search engine.
* It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.
Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
* No links to the “link directory”.
* No link to a “related sites” page.
* No link to a “resources” page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless – it’s like that link doesn’t even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.
Tough question, “What is SEO?”. As with pretty much all internet-related terms, concepts and notions, that of “SEO” does not have a unique definition and it is a blurry concept in most people’s mind.
Still, what is SEO? Since there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.
Wikipedia : “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.”
Fakezilla : “The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.”
The Web Search Workshop : “The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.”
6am Media : “The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.”
Website NOVA : “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.”
Thousands more definitions are available, almost as many “SEO guru’s” you will find online (“The Guru Problem” is actually the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to converge to a certain common understanding.
There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.
Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.
When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site’s visitors.
Since nothing is definitive and ultimate in the world of SEO, I’d like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
You may be asking what are the benefits of Website optimization methods?, do I need to utilize Search engine optimization to market my website? how do I know it works? is it worth the effort?
In the next article we are going to try and answer some of the questions concerning Search engine optimization.
Sometimes a search engine optimization business will take for granted the assumption that everybody needs website optimization, it goes without saying, apparently it’s very clear for the company, but certain people find it difficult to pay thousands upon thousands of dollars to promote their website with an unclear set of goals in the near future. Principally they find it hard to have to pay a large amount of money for something they don’t know for certain if it will reward them at some point.
Search engines are possibly responsible for the most part of the traffic websites are receiving today.
Search engines are also used by Internet users at least millions of times daily searching for merchandise, services or just information for research purposes.
Having your business presented at the topmost of search results is vital if you want to to have a gainful business through the use of key search engines. Most of the visitors will stumble on what they are searching for in the first page off the search results, they most likely won’t go on to second page.
It’s evident that people can get paid a large amount of money from online sales, but the way you market your products can have a big effect on the return of investment (ROI) or revenue you make.
If you buy marketing space on Google AdWords or other alike services that charge per click, you may only shell out a few cents per click, but if you don’t now how to administer your campaigns correctly, you can get an continual sum of clicks that will cost you a lot of money and in the end you may be losing money instead of making a profit.
Pay per click marketing in its model is something you pay for. Search Engine Optimization however, can be very affordable over a period of time and if you do it yourself it’s essentially free.
When practicing Search engine optimization various SEO and Internet Marketing companies will admit that ongoing maintenance is required to reach and keep top search engine rankings.
While this is accurate, beware how the company says they handle it. There is an reasonable way and there’s a pad the pockets of the experts way.
So, the within your means way will entail an intense content optimization along with work to boost link popularity.
This link popularity development or the building of backlinks going back to your website, should be the main part of any continued maintenance.
As long as you continue increasing the links that point back to your website, Google will realize that your site is gaining popularity, which means they should give it a higher ranking place in the search results.
This is the part where I must recommend the use of FREE tool, that will aid you to increase the amount of backlinks linking back to your website.
This service is absolutely FREE and it will get you results in a short period of time.
To answer the question how to get quality backlinks click this link and you will find more information that will help you comprehend how to use the system for your advantage when implementing Search engine optimization.
Keyword research and content updates should be performed from time to time. Search trends can at times vary so you want to make sure that your content is relevant and targeted to the right audience.
Pricing can change from one company to another, the scope of your campaign will influence your budget, the keywords you select will determine whether you’ll need to pay considerable sums of money or if your keywords are more targeted and relevant you will most likely pay much less.
The return on investment from an SEO campaign can be substantial.
Please visit this website to learn more information about Search engine optimization strategies.
It is very important and could greatly benefit your website if you learn $KEYWORD3$
If you are internet marketer, what you have to learn from SEO is long tail keywords. It is needed to understand long tail keywords and apply them to our site or blogs to to get more readers and optimize the sales if you run your own business or you are an affiliate. Below are the reasons why you have to optimize your blogs with the long tail keywords, are as follows:
1. Long tail keywords are very influential to increase the conversion rate. Visitors who read using phrases in the search box, they seriously want to get specific data and if the keyword is on products that you offer, the possibility is that they really want to buy. Taking variations of the word (phrase), you can target potential market.
2. Long Tail Keywords easily ranked. It is much easier to get you blog or web reach the high ranking in search engines because the competition is weak.
3. There are many people come to your site or blog. With long tail keywords, slowly but surely the visitors via search engines will increase because you have written many articles (or even many) that are ranked well in search engines. Moreover, if the keywords are related to your online business (bisnis internet) you will get great opportunity to sale your products
4. Raise the possibility of monetizing.We really understand that visitors via search engines is very valuable because these visitors are looking for specific information and will click all the ads in your blog. As a result, your fans are increasing and that will increase the potential for long-term monetizing through product sales or advertising of any other party.
Well, now is how to find long tail keywords that are the same category and your niche. Here are some methods you can use:
1. Online Keyword Research Tool
You can use Google Adwords Keyword Tool and SEO Book Keyword Suggestion Tool, because the tool is, you can easily determine niches (from the SERP as well as the business of course). In addition, you can develop variations of keywords derived from the main keyword. I often use Google Adwords Keyword Tool because it practicable to use.
2. Understanding Long tail Keywords competitors
You can find your competitors’ long tail keywords strategy because they have done targeting some long tail keywords before. And you can also do the same with your blog to maximize your web and publish new articles for new keywords.
3. Building on long tail keywords naturally
This is not difficult to increase the long tail keywords because you do not need to do research. You only need to update your blog regularly with new articles by placing the friendly keywords.
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Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let’s examine factors that influence sales to see how effective search engine optimization can boost your revenues.
Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
Let’s look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month. Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Using Keywords Effectively
Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.
Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.
Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.
Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.