Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?keyword elite tool
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development. For if your website can’t be reached universally, you defeat the very purpose of the internet: that is, to make information available to any website user from across the world.
How you get to be accessed is actually a matter of presentation style, organization, and most importantly, how fast and extensive search engines get to lead users to your website. Unless your pages are indexed in the search engines they can’t send you the free visitors you are all looking for.
Fortunately, the search engines want your content too and there are a number of ways you can help them, which they encourage you to do - by creating sitemaps of your website. Sitemaps created for the various search engines will enable these search engines’ spiders to crawl faster, more systematically, and more extensively into your website’s pages.
By doing so, you get the maximum exposure you can. Such exposure will boost your pride in having your pages viewed, read, and used by more and more visitors the way you intended them to. On the financial aspect, the more visitors your website gets, the higher your website’s potential advertising value.
Now with the vast expansion of websites on the internet, it has become necessary to create different types of sitemaps, each having its own complexity in setting up.
HTML Sitemaps
Creating an HTML sitemap linked to and from your home page is something savvy webmasters have been doing for years and perhaps is the simplest to create. This sitemap is simply a list of pages contained on your site and enables the search engines spiders to easily find your pages, especially the ones that are linked deep in your website that they may have trouble finding otherwise.
TEXT Sitemaps
A text sitemap is simply a list of the URLs of your site in the form of a text file. These can then be submitted to search engines such as Yahoo! to notify them that all the pages exist and by doing so invites their spider to visit.
XML Sitemaps
Google launched Google Sitemaps as a way for webmasters to give them information they could use to better crawl their sites. This involves creating an XML Sitemap for which they provided their Google Sitemap Generator. This can be the most complicated to set up using the tools provided by Google as you need to be running Python on your server. It’s perhaps the most important one too given the current dominance of the search engine.
Setting up all three types of sitemaps may seem a daunting task but luckily there are websites that take the strain out of this and you can create all three within a matter of minutes.
XML-Sitemaps.com is one such site. Originally developed to easily create Google sitemaps for webmasters without an understanding of Python, it has evolved through demand for new features.
It offers the Sitemap Generator that lets you build your sitemap online in four simple steps, for free! The Sitemap Generator is easy to use and user-friendly even for average computer literates. Just type in your URL and other parameters (e.g. frequency of change or update that your website will likely undergo, the priority of a specific URL relative to the other pages on the same website, etc.) and follow the ensuing instructions until you get to add your URL to the Google Webmaster account. You will then be given the options to download your websites sitemaps in XML, HTML and TXT format. If still you get stuck with a step, you may enquire and get assistance from its technical support.
Go check xml-sitemaps.com for more details or better yet, to get started!
The only limitation of the free sitemap Generator is that it allows only up to 500 pages per website. Still, this limit is high. Statistics show that out of the more than 64000 sitemaps generated using this service, the average website size was only 155 pages, way below the 500-page limit. This figure is represented by 78% of all webmasters who have used the Generator.
However, in case your website falls beyond this limit, you may check out the PHP Sitemap generator script. Offered at a very reasonable price, this stand-alone script is intended for unlimited-sized sitemaps, which is beyond the capacity of online services.
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Whichever search engine or for whatever search purpose, sitemaps are clearly the fastest and most efficient way to navigate this digital highway. The best thing about it is, with these easy-to-use sitemap generators, you don’t have to be a computer geek to help keep this internet traffic moving.
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Getting You Site Indexed By The Search Engines
Part I
This is the first article in a six part series on how you can get indexed in the most important search engines on the internet. These search engines include Google, Yahoo, MSN, Exactseek, and Alexa. These sites cover over 80 percent of the searches done on the internet, so it’s well worth the effort to prepare your site correctly, and submit it to these search engines.
Before you do any kind of promotion on the internet, you need to make sure that your site is properly prepared for the search engines. The reason is that the search engines will be the main way that others find you on the internet.
If you haven’t optimized your site for the search engines, now is the time to do it.
There are two tools that you can use, that are absolutely free, to optimize your website. Keep in mind that your main focus should be on optimizing individual pages for various keyword terms on your topic.
Good Keywords - http://www.goodkeywords.com - This tool will tell you what others are searching for, as well as how often the search terms are searched for in a month. Windows.
Web CEO - http://www.webceo.com - This software suite will not only help you optimize your pages for the search engines, but it will help you find link partners, as well as keyword terms, and you can use it to submit to other lesser known search engines. Windows and MAC.
It is beyond the scope of this article to teach you how to optimize your site for the search engines. Web CEO contains step by step documentation that will teach you everything you need to know about search engine optimization.
What’s important here is that you find out specifically what keywords and keyword phrases searchers are looking for when searching. If you optimize your site for the wrong keyword search terms, either no one will find you, or you will have so much competition, you won’t be able to get your site to rank very high.
Most searchers won’t go beyond the first three pages of results. Rank below this, and you’ll have a tough time being found.
Another important point to remember is that each of the main search engines is different. You can optimize your site for Google, which is the most important search engine right now, but you can optimize your site for indexing in all of the major search engines if you do it right.
Avoid techniques like keyword stuffing, redirect pages that are unrelated to your site, and junk pages. Multiple domains pointing to the same site or a mirror site are a definite no no.
Although there is some debate these days about using other writers’ articles because of the duplicate content rule, remember that all of the major search engines are full of duplicate content.
Using articles written by other authors is a great way to provide value to your site visitors, but you will want to write a few of your own articles. By writing your own articles, you can optimize them for your keyword terms, something you can’t do with other writers’ articles.
When you write your articles, convert them to HTML and then use Web CEO to optimize them for your keyword terms. Make sure you focus on no more than two to three terms per page, or you will have problems optimizing your page. You want your articles to make sense, and you want them to provide value to your readers.
Finally, once you’ve optimized your site, you’ll want to make sure that you submit them to the major search engines. Although there is some debate these days over whether or not this is necessary, the major search engines aren’t perfect, and they don’t always update properly.
Once you’ve submitted your sites, you can move on to the next steps in your internet marketing campaign. Resubmit only when you’ve made major changes to your sites.keyword elite for seo
Search engine optimization and submission is a long term marketing strategy. Good ranking, as well as good coverage of your site won’t happen overnight. It will happen though if you stick to good search engine optimization techniques to improve your site’s ranking.keyword elite scam
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Main SEO Factors For 2009
At the recent 2009 Advanced conference in Seattle Rand Fishkin, of SEOMOZ fame, gave a very informative presentation on the current factors that have been determined as most significant in the ranking of websites in the Google SERPs.
SEOMOZ have a great reputation in the search industry for the quality of their data and some neat tools available from their website. Back in 2005 they published their first series of ranking factors, collated from information gathered from people in the SEO industry. This popular publication was updated in 2007 and looks set for another update with the latest information.
Although many of the fundamentals, highlighted in 2005 and 2007, remain the same there are some notable observations based upon correlation. This time, rather than rely upon the feedback provided by notable individuals from the SEO industry, SEOMOZ have sought correlation in the search results provided by Google.
For example, although many active SEO’s say that the H1 heading tag is very important, data correlation suggests that it is far less important than is commonly believed.There are plenty of websites ranking very well for target keyterms and they are not making much use of the H1.
Contrastingly, the page title tag remains all-important. And keyword placement within the title tag is also very important with words closer to the start of the title having more significance.
Another point made by both correlation and feedback from SEO experts is that onpage keyword density is not as important as many believe. It is noted that offsite, inbound linking factors carry far more weight than onsite factors such as keyword density.
It has been estimated that offsite, inbound link related factors account for around 70% of the influence on Google search rankings and around 30% is down to onsite factors, including the domain age. Inbound links are clearly ultra-important.
One aspect of inbound links that remains signnificant is anchor text. The number of instances in which a specific anchor is used and the context in which those anchors are used is important.
Another point that is important to anyone engaged in link-building is that the diversity and number of domains providing backlinks is far more important than the number of backlinks. A site with 10,000 links from only one domain will be very weak in comparison with a site that has 10,000 links from multiple domains.
One interesting observation from correlation testing is that many of the sites that are ranking highly do not have valid markup. Many reputable websites don’t appear to be bothered by the need for validation. The basic advice was that as long as the cached version of a page matches what is to be presented to the site visitors then there shouldn’t be any problems from an SEO perspective.
What does this all mean for hands-on site optimisation? One thing is very clear and that is the need to make certain your pages present valid XHTML and CSS is really not very important.
Importantly, it highlights how backlinks from multiple domains are of high importance in getting a page to rank well in Google. So, to get a page to rank well for the term ‘Manchester Airport Parking‘ we would need to attract links from a variety of sources, each using this anchor text, or variations thereof.
Also, page titles are as important as ever so getting a page to rank for the phrase ‘Airport Parking‘ means using that phrase at the very start of the page title. Data also suggests that stuffing a page full of keyterms is a waste of time.
Interestingly data correlation indicates that the H1 tag is far less important than had previously been thought. Whereas previously we might have insisted that a pages primary keyterm is used within the page H1 heading as part of the onsite optimisation, for example the term ‘Travel Insurance‘, we may be less insistent upon this requirement.
Tips For Getting Your Website Listed
Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers.
Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site. That’s why the free submission lead time can often be 8-10 weeks, without using the Express Submit service.
Unlike search engine submissions that accept multiple pages from the same site, Yahoo surfers prefer to view your home page, and they will navigate your site from there.
With directories, the site owner selects the most appropriate directory categories for his/her site and writes descriptions that concisely and accurately describe the content of the site. Factors that affect directory placement are selecting the right category and writing a good description.
Always differentiate between the Yahoo search engine and the Yahoo directory whenever you speak to a search engine marketer. The strategies for getting listed in search engines are different from the strategies for getting listed in directories.
Fill out the Forms on Yahoo Exactly as Requested
We know this seems obvious, but some sites don’t get listed because the submitters do not follow directions when filling out the forms. When Yahoo asks for a telephone number, give only one telephone number including the area code. When Yahoo asks for a 25-words-or-less description, don’t try any fancy word stacking or keyword tricks. Stick to a concise, accurate description of your site’s content. Yahoo surfers often change your site description after it’s listed in their directory.
Although some fields are optional, try to fill in all of the fields in the form, especially the fields asking your company name, address, and telephone and fax numbers. Yahoo wants to know that you have a legitimate business that will be around in years to come.
Select the Categories (only 3) That You Want to be listed under Very Carefully
To select your categories, type in your selected keywords in a Yahoo query, and study the results. Your site does not belong where you believe your target audience is searching. Your site’s actual content should accurately reflect the category or categories you wish to be listed under.
You will probably be listed under the same categories your competitors are listed under. Study your competitors’ directory listing. See what their descriptions are, and then modify your site’s description to show the Yahoo surfer that you definitely belong in the categories you selected.
If you are a U.S. company, under the category Regional/United States/ in Yahoo, all 50 states are listed. You should include your site in one of the regional categories, if applicable. Don’t be surprised that most of your traffic from Yahoo is local. Many customers need to hear your voice or see your face to feel secure about hiring you or your company for a project.
Category listings are also at the discretion of a Yahoo surfer. You need to spend the time selecting your categories and studying your competitors so that you do not get listed under an “undesirable” category.
Have Unique Content and Point This Information Out in Your Submission
A web site is of no value to the Yahoo directory if the site contains the exact same information as other sites in the same categories. So to add value to the Yahoo directory, and to call attention to the unique aspects of your online business, make sure you have unique content on your site.
You can point out any unique content to the Yahoo surfer via your 25-word description or the extra comments field in the submission form.
Get a Virtual Domain Name
Yahoo tends to recognize virtual domains (http://www.yourcompany.com) over others. Why is this? Yahoo wants to have legitimate organizations and companies in their directory. They do not want a small start-up company that won’t be around next year, thus resulting in a dead link to a URL in the directory. A virtual domain shows that you are serious about your business.
Try to Get Listed in One of Yahoo’s Regional Directories First
At the bottom of Yahoo’s home page are some of Yahoo’s regional directories. If you are in one of the regional areas, you can often get your web site listed much faster in the regional directory than in Yahoo’s main directory.
Commercial web sites must pay an annual fee of $299 (currently) to be listed in the Yahoo directory. Sometimes, a Yahoo surfer might discover a content-rich commercial site without you ever submitting.
“Design for Speed” (Quotation from a Yahoo Surfer)
Yahoo is looking for sites that download very quickly, preferably within 30 seconds on a dial-up modem.
Of course, exceptions do apply; such as if you are an online video game company and use Shockwave on your site. Then it is understandable that your web site might take longer to download. keyword elite
Lastly, the rule “Content is King” applies to getting listed in Yahoo. If Yahoo editors don’t feel your site looks or sounds like a legitimate business, they don’t have to list your site. So make sure your web site is easy to read, easy to navigate, easy to find (on search engines), shows consistency in design and layout, and is quick to download. Above all, have unique content to add value to the Yahoo directory.keyword elite
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Read Information About What Is The Best Way To Optimize My Website
If you are asking yourself the question “How to optimize my website” there are a few tips you could use.
Contrary to the claims of pricey SEO firms, optimizing your web site to get ranked in a comparative high place in search engines is not that difficult as one would imagine. But you must first recognize the statement that “spiders” which is the search engines’ programs that crawl web pages - do not read well non-HTML language. This is why the first thing any SEO specialist does - before researching keywords or rewriting your copy - is look at your web site programming.
So, How to optimize my website, well, one thing you shouldn’t do is - If your web pages are jam-packed of Javascript, graphical user interface, Flash animated layouts, and other flashy material, your likelihood of ranking high in the search engines drops severely. The spiders may not find your site for indexing.
If just can’t sacrifice those flashy graphical elements? Then be ready to be invisible by the search engines. Spiders are good at no more than two things: reading basic HTML and locating text. If your sites have lots of other cool stuff in terms of world wide web advanced programming in their path, get ready to be anonymous and most likely broke.
The most important SEO mystery you will ever grasp is extremely straightforward. Your web site must be programmed in a way that spiders can read your text. Text is where the gold is. This means no flashy elements. The HTML must be programmed in a orderly uncomplicated fashion. The graphics ought to be kept lowest amount. It is vital to keep the links in simple text format
Neither you, nor any analytic tool, nor any SEO guru, can manipulate Google for long! Google employs a great deal of brilliant engineers. With on objective in mind which is to serve search results as relevant as achievable.
Google uses complex algorithms in their search engine. The algorithm is a program, not a human being and your page rank is determined after complicated ones and zeros.
Given the millions of web sites on major keywords your odds of outsmarting the algorithm to get indexed in a high position are ridiculously small. So try not to spend money on SEO gimmicks and try to invest in educating yourself so you can get good results with the search engines.
“How to optimize my website”? the solution is easy.
Put up a website according to the search engines’ criteria. Avoid questionable gimmicks, embrace search engine friendly techniques to get yourself indexed high for nearly any keyword you need.
Don’t try to outwit the search engines. Work with them, not against them.
There are a number of solutions to the question “What is the best way to optimize my website”. For example building backlinks that lead to your website from other websites.
Building top quality backlinks will noticeably improve your page rank.
Read more about the significance of building quality backlinks in regards to “What is the best way to optimize my website“.
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SEO 101: Guide To Optimizing Your Staffing Website
The Guide to Search Engine Optimization for Staffing and Recruiting Firms
Would you like to drive more qualified prospects and candidates to your website? Follow the steps found in this guide: Staffing SEO
So why should you care about SEO?
• 53,280 — Approximate number of searches each month on Google for “Temporary Staffing”
• 220,000 — Approximate number of searches each month on Google for “Staffing Services” and “Staffing Agencies”
• 715,000 — Approximate number of searches each month on Google for “Employment Agency” and “Employment Agencies”
• 151,000,000 — Approximate number of searches each month on Google for “Jobs”
People are searching for the services you offer. This guide will help you develop a plan to ensure people find your site, before your competitor’s.
This guide covers the five main areas of SEO strategy:
1. Selecting the right keywords
2. Updating meta data, including:
Page Title Tags – In the top left corner of your web browser, you will see a page title. This tells both users and search engines the topic of a webpage. For most staffing firm websites, this is just the company name. However, you can update this to include keywords unique to your firm (but try to stay under a total of 8-9 words).
Keywords – This is where your list of keywords is placed. Be sure to rank this list in order of importance and keep it between 15-25 words. The search engine takes this list into account when reviewing your website.
Page Description – When your site appears in search rankings, this tells the search engine—and the person doing the search—what your site is about.
3. Building inbound links
The more respected websites that link to you, the higher your rankings will be. You can increase inbound links by making sure all outside job postings link back to your site, asking associations you belong to to link back to your website, and submitting staffing and workforce articles to free article directories.
4. Proper URL structure
In many cases, companies have their name in their URL, but it stops there. Your URL is a great place to use keywords and can help improve rankings.
A search engine friendly URL is logical and contains keywords. Also, some content management systems create long URL’s with strange characters that don’t add SEO value.
5. Creating great content
With search engines getting much smarter now, CONTENT IS KING. In order to rank high—and stay there—your site needs to have relevant and timely content. Oh, it also has to be written in a way that appeals to both the human reader—and the search engine.
KILLER COPY
for search engines and humans…
• Start with a strong headline. Tell the reader (and the search engine) what that particular webpage is about.
• Be conversational. Write copy that is easy to read.
• Stay focused. Write copy around the central theme of your webpage.
• Include keywords. Use language that users may use when searching for the services you offer. BUT, don’t overdo it. Avoid inserting keywords aimed at search engines that prove to be annoying or don’t make sense to your readers.
• Avoid duplication. Don’t use the same content page after page…try to make each page a little different.
• Create links. Include anchor text links in your copy that a user can click on to go to another place on your website (try to incorporate keywords into these links).
• Make updates…lots of them! Perhaps most importantly, make frequent updates to keep your content fresh and relevant for humans and search engines.
Download The Full SEO 101 Guide now: Search Engine Optimization for Staffing
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Using Subdomains To Bypass Googles Sandbox
There was apparently some talk at SES Chicago on getting a site indexed in regular results a lot quicker. This involved the use of an existing established similar domain (either one you own or one you bought) and use it to help you get a site out of the “sandbox.” The full forum post can be found here.
The technique is in the gray-to-black range. I wanted to mention that first, however if your site has been boxed for a while, this may be an alternative for you. It also requires some coding, and assumes your site is built in PHP although I would also guess there is similar ASP code out there.
First lets look at how this works: You have an established related domain and a new domain which is ‘boxed. By establishing a subdomain on the established site and mirroring the content of the new domain there you will get the new subdomain indexed more quickly because it would inherit some of the trust of the main domain.
Once it has established itself you would use some form of redirect (likely a 301) to redirect crawlers to the new domain. The new domain then inherits whatever the subdomain gained in terms of link popularity transferred from the established, trusted domain.
Sounds simple, but there are a few things you need to do.
First, obviously, is to find an established domain. If you need to buy an expired but still relevant site (and it’s in your budget) the author recommends you do so. You would also not change the registrar information, according to the author (this would be considered in that dark gray range).
You don’t want to change the registrar information because there is a chance that Google will notice the change in ownership and any trust the domain you just bought has previously earned would likely be lost.
So lets say you just bought a related domain that’s been around for a couple years and has a PageRank 5. by leaving the site intact and not changing the registrar information you are essentially ensuring the site maintains its existing stature in the engines.
Then you will create a subdomain on the site. Here you will place a mirrored copy of all your content navigation, etc. from your new site. Since the new site hasn’t been added to the index yet there will not be a duplicate content penalty.
You will also use some PHP coding to change the page header information to fool the webserver into thinking the page was created earlier than it was (the suggested PHP code is found in the forum post linked above). By telling the webserver the pages are old, you are informing the crawler that the pages are old as well.
This is because the crawler requests this information from the webserver at the time of indexing.
Because you’ve established a completely new section within an established domain the new section will get indexed sooner than the new domain.
It will inherit link popularity and trust from the parent domain allowing it to establish itself more quickly than the new site.
Once the subdomain has been fully indexed by Google you will want to redirect it to the new domain.
By doing this you have allowed the content to be found by Google which then assumes the pages are properly aged because it has been told by the webserver that the pages are in fact old (even though in reality you’ve recently created them).
By redirecting the subdomain you are then passing the inheritance and trust given to the subdomain by the main domain to the new site.
The reason this works is because the established site is already trusted by Google. Therefore the vote from the trusted site helps illustrate to Google that the new site is also trusted.
There are some things to consider with this tactic however:
Now that it’s been widely publicized I wouldn’t expect it will take that long for Google to realize the hole and patch it.
Also, the whole trustbox patent is based partly on authority but also on age. So while a page may appear old (because you’ve altered the page header served) Google may opt to instead consider the page’s age from the time it found the page. keyword elite review
In other words, even if the page is a year old, if Googlebot just found the page yesterday then it’s only 1 day old. While the patent does say that “scoring the document based, at least in part, on the inception date corresponding to the document,” it also goes on to say that Google could determine that age to be not the page date, but the date when it found the page.
And remember that like any type of blatant manipulation you risk being penalized by Google. Google engineers also visit these forums, don’t forget, so they are also keenly aware when new tactics are shared which are designed to circumvent the current algorithms.
Therefore it is their job to fix those holes, and likely also find ways to penalize the sites taking advantage of the holes. While no one can prove or disprove this theory, I’ve heard of enough sites which have been removed from the index for doing something they weren’t supposed to. keywordelite
Therefore, while this may sound like a great way to get yourself out of the ‘box early, consider the alternatives. What if you do get out of the index early but Google catches on in 3 months, 6 months or more? Do you think they may decide to “backdate” any changes to your site if they determine that you participated in such a tactic? Then, not only are you back where you started, you could be worse off than if you had just taken your lumps and done things properly.
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Find The Best Keywords For Your Web Pages
If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free tools you can use.
Take a piece of paper and write down all keywords that can relate to your business. Analyze carefully your business and think of any keywords that relate to your company or product. Ask your friends what keywords would they search for if they were looking for products like yours.
Try to avoid common words, you need to focus on specific keywords. Than more specific your keywords are than more chances you have that your potential customers will find you.
When you have your list of possible keywords, you can try to find out which of them are most popular and try to focus your search engine optimization on these keywords. There are some good tools you can use here.
Remember that people often misspell words, so you can include also some misspelled words.
The first one is the Google AdWords keyword sandbox at https://adwords.google.com/select/KeywordSandbox .
Submit your keywords and you’ll get a list of popular queries that include your keyword and also a list of similar keywords to consider.
The second tool is the Overture Keyword Selector Tool . This one shows you the related searches to your term and how many times that term was searched on last month.
The third tool is a free software, Good keywords for finding the best keywords for your web pages. It provides you with the following features: keyword suggestion, misspelled words, web page explorer, keyword phrase builder, site and link popularity, keyword organizer.
Once you have your keyword list, you can use the Overture View Bids Tool to find out what they’re worth to other advertisers. You can check here your list of most fruitful keywords. You may find out that you can pay very little money in pay-per-click advertising for some hot keywords related to your business.
Google AdWords also provides a similar service, but only to registered members. And Google doesn’t show you the highest bids. You can use their tool named Traffic Estimator and see the traffic estimates for different bid values.
There few other places where you can find lists of popular keywords:
http://buzz.yahoo.com/ - you can find here the most searched terms on yahoo.
http://www.google.com/press/zeitgeist.html - What people are searching for at Google.
http://50.lycos.com/ - The 50 most popular searches on Lycos.
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How To Make The Most Out Of Automated Link Exchanges
One of the early problems of automated link exchanges was that when you joined such a website and submitted your link, you would instantly get hundreds or thousands of incoming links. This might sound great, at first, but that was not true for the search engines.
Reality shows that all the major SEs want to see a lot of link towards your site, but they want to see a natural link building process. When a 1,000 links are instantly directed towards your website, Google and the other search engines will see something suspicious and your web pages will not get the expected popularity and recognition.
Here are a few things that you should consider when you are using an automated link exchange website or directory:
Add your website in the right category – this is very important, as webmasters are looking for websites related to their own topics.
Don’t place your pet website in the “travel” section of the directory, as that will make it very difficult for other webmasters to find you and initiate link exchanges.
Create a well written description for your site – this is also essential, as you want webmasters looking for link exchanges to see that your website is (or wishes to become) an authority in the field. No one will want to trade links with a short, rushed description that is full of errors.
Filter out unwanted categories – your wedding related website, for example, will not benefit much from trading links with online poker websites. A great directory which allows you to filter unwanted categories of topics and only allow link exchanges with related websites is:
o http://www.MyLinkMachine.com
Allow the link exchange process to be gradual – this is important as the search engines want to see a natural link exchange pattern. Don’t rush to approve hundreds of link exchanges each day.
Take things slowly and only deal with a few dozen link exchanges each day – in the long run, this will be extremely beneficial as Google and the other search engines will consider that you are doing a quality-based exchange campaign, not a bulk links campaign.
Allow the link exchange directory to be visible – some webmasters fear that by placing their link exchange pages where their visitors can reach them they will lose traffic. Although some visitors are lost to link partners, the same number of visitors is probably gained from the links you have on other websites.
So don’t hide your link exchange pages and place a link to easily access them from most areas of your site. Your link exchange partners will notice this and this will also determine how many link exchange requests you get.
Be constant with your link exchange campaign – you will need at least a month or two of decent link exchanges to start seeing results in search engine placement and traffic numbers. Automated link exchange programs are the best choice for keeping a constant link exchange campaign while also investing very little time and effort.
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How To Measure Keyword Density For Your SEO
This article will guide you through the main myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what “density” is and how to apply it properly. Also, how much is density percentage is good? This will apply to both new and existing sites, and I am covering here what to know about keyword density.
There are 2 ways of calculating density.
The basic method consists of measuring the number of times a keyword appears on the page as a percentage of the total word count of that page. The complex method consists of measuring keyword density of the page plus the text components in meta tags: Title, Keywords, Alt Text, Description, and Comments. Most SEOs refer to the first method when talking about keyword density though. But, how do search engines measure keyword density? They actually use the complex method to measure it. I will explain later how to adjust to this.
Were should the keywords be used?
Diversify the density of your keywords in different areas of your page. Starting with the Title, and following with the beginning of the page, like in the headings, other sub-headings, and in the introductory paragraphs would certainly be of benefit. Every search engine algo is different, so you must choose an average keyword density that can make your site rank well in the top ten positions in the SERPs.
The importance of keyword density.
Keyword density can be very beneficial when done right, but it can also have a very negative influence when overdone. This is known as “keyword stuffing”. When you stuff keywords in your page, this will be detected and your site will get penalized for doing so. This could go as far as getting your entire site blacklisted from a particular search engine, if you are found keyword stuffing too many times.
There is no secret keyword formula.
No matter what you may think, or read on forums or even articles by such “SEO Gurus”, there is no secret formula for keyword density. There are, however, certain guidelines that need to be followed, and they are available to the public form the search engines themselves. Keywords density is one of most critical elements in SEO, and if you can master it you get higher rankings for your site.
So what is the right keyword density?
Your keyword density must be right to improve your search engine ranking. The “ideal” keyword density will always help to achieve high rankings. But how much is too much? If too low, you will not get the maximum benefits, if too high your site might get flagged as spam… Ok, there is no “one number fits all” here, but based on real case studies, the average top ranking Google site averages basic 1.9% keyword density. I wouldn’t go over 2%. This is an average value, and I am talking about basic percentages here, not complex. But it translates well to their complex values.
By Utah SEO Jose Nunez
Check it out now: google cash detective 2.0 for the best keyword tool reviews. See keyword country to learn now. Also see: keyword elite
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