Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
* It helps to get your site listed in the search engine.
* It helps to boost your position in the search engine.
* It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.
Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
* No links to the “link directory”.
* No link to a “related sites” page.
* No link to a “resources” page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless – it’s like that link doesn’t even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.
Tough question, “What is SEO?”. As with pretty much all internet-related terms, concepts and notions, that of “SEO” does not have a unique definition and it is a blurry concept in most people’s mind.
Still, what is SEO? Since there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.
Wikipedia : “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.”
Fakezilla : “The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.”
The Web Search Workshop : “The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.”
6am Media : “The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.”
Website NOVA : “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.”
Thousands more definitions are available, almost as many “SEO guru’s” you will find online (“The Guru Problem” is actually the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to converge to a certain common understanding.
There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.
Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.
When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site’s visitors.
Since nothing is definitive and ultimate in the world of SEO, I’d like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
Internet marketing is not just search engine optimization (seo) or pay-per-click (ppc). It is not email marketing. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. Internet marketing is a relatively new field. The Internet itself is a relatively new phenomenon, created within the living memory of most of the people reading this article.
Internet marketing is a comprehensive marketing campaign and usually involves paid clicks (PPC) . SEO can work great as an online marketing strategy but the two are not the same. Internet marketing is essential for anyone selling a product or service. More than two thirds of all consumers visit the Web for some type of product or service information. Internet marketing is simply doing marketing using the internet, or online. Conventional marketing is simple to do, but difficult to master.
Internet marketing is really based on old school marketing concepts. If you want to learn about marketing, start with just learning about marketing concepts. Internet marketing is usually a component of electronic commerce but is not limited to it. The range of the market and industry of Internet marketing is so large since they span the whole globe and is still growing. Internet marketing is vital for the long term success of every company. Whether the bulk of your business is done online or offline, more and more customers look first to the internet in making their most important decisions.
Internet marketing is broader still and includes: SEO, PPC, paid ads, email marketing, SMO, web analytics, conversion optimization, etc. However, SEO is easier to write into a search engine, easier for many people to use and is a better known term especially for people who are not familiar with the subject. Internet marketing is not so simple, it requires some technical knowledge. Opal Infotech, as an Internet marketing Company offer all the web related services you need to attain success. Internet marketing IS for everyone but it has to be at their pace (with some prodding possibly) or else it will not impact lives. It’s time to listen and be of service.
Stuck in your Internet Marketing? IM Remarkable
Search Engine Optimization
Search engine optimization has been around for a dozen years. One purpose is to bring your page to a more prominent place in the display.
Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site’s content must have favorable keyword density that is search engine friendly.
Search engine optimization is the first step towards attracting web traffic and potential customers towards your site. A top-slot with search engines would help you gain visibility in the market. Search engines love authority sites. To have your web site recognized as an authority means that everyone on the net points to you, without you having to “point back.”.The greater the number of incoming links, the higher your online business appears to the eyes of search engines and their spiders. Search for your own brand name. Then subscribe to that search result in Google Reader (you’ll find a little RSS link on the search results page).
Search engines often change their algorithms. Search engine optimization and search engine submission go hand in hand. You need to optimize your site for the engines you are submitting to. Search Engine Optimization and effective web site design , especially with regard to Google, will transform your internet business and greatly increase your online sales. There is no magic formula, no quick fix.
Get helpful suggestions in the topic of buying silver bullion bars – welcome to your personal guide.
In general when you first realize that 95-99% of the visitors to your website don’t buy anything, that realization can be a little disheartening. You’ve worked hard to get traffic to your site…and not just traffic, but targeted traffic that is interested in your products…and only 5-6 out of 100 buy anything! Here the best way to fix that immediately.
Luckely if you aren’t doing something to capture the name and email address of your visitors, you’re wasting the time and effort you put into getting them to your site in the first place.
Similarly, the key to building a good, RESPONSIVE list is to treat the people who are part of it EXACTLY how you would like to be treated. Give them good solid information that is right on target for what they’re looking for. If they are golfers, give them great tips and tricks on how to be a better golfer… give them LOTS of information and then give them your review of a product that you actually think may help them golf better. Earn their trust…treat them right and they’ll come back to you again and again to purchase the things they need and want.
Important to know is that building a list is vital when it comes to building a solid affiliate marketing business. Learn as much as you can about list building. Figure out how you’re going to incorporate list building into your business.
You know that the old saying in marketing is, “The Money Is in the List”. Build a list the right way and you’ll be taking a HUGE step toward exploding your affiliate marketing
Every top internet marketers and super affiliate say that the “Money is in the list!” The good news is that most affiliate programs are ready-made for email success. So in order to succeed you need to build your list with a good series of emails and get started on a good list-building system.
Similarly, more often than not, affiliate programs provide you with catchy emails that are pretty much guaranteed to increase sales. You can just simply copy and paste their messages into your own email and then send them out to your email contacts, substituting your own affiliate link for the original one first, of course. But we both know that is what most affiliates do, the average ones, super affiliates personalize their messages and totally rewrite the owners recommended email so that it doesn’t read anything like the original. Yes use the original as a base and build on it but don’t copy, paste and send.
Impotant to know is that
since it is a proven fact that it may take up to seven contacts or more before an Interested Prospect turns into a Committed Buyer, you will want to send out enough follow up emails to help ensure your affiliate sales success. Each message should feature a benefit of the affiliate product you are trying to promote, and towards the end of each message, insert your affiliate link with a small ad, an invitation to buy now.
But, you may not be familiar with the term “bait piece”, but it’s an important way to REALLY increase your affiliate sales. Here’s what a bait piece is and what it can do for you.
Think of fishing. You dangle a piece of bait… a worm, a lure… in front of a big bass to entice him to take a bite. Inside that worm is a hook and when he bites it, he gets the hook too! In marketing, a bait piece is a high-perceived value item that is specifically targeted to the niche you are working in.
Mostly a bait piece is essential to building a list. You HAVE to have a list if you want to make money through affiliate marketing.
Access expert experiences in the sphere of free traffic – your individual guide.
Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let’s examine factors that influence sales to see how effective search engine optimization can boost your revenues.
Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
Let’s look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month. Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Using Keywords Effectively
Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.
Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.
Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.
Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.
many testimonials sell because once again you’re not just saying, hey look at this new product… now buy it. In general you putting you into the picture a person they trust and want to hear their opinion. This article will give you the important information you need to start creating your own testimonial story’s. Besides internet marketing, I also write about snel geld lenen and hypotheekrente actueel.
Creating Your Own Testimonial Story…
Here are some general guidelines to follow when writing out your recommendation:
1. Open – you might give
details freely. Discuss how you initially learned about the product. What were you looking for and what led you to your purchase?
2. The Good, The Bad & The Ugly – What happened once you decided to buy? Another thing is that make sure to share real facts, not hype. For example, did the order button on the sales page not work, making you almost decide to give up? Or maybe you couldn’t remember where you downloaded the file and felt worried about a tough installation and activation? If so, you could mention these kinds of items, in case they do happen with others and scare them off. Then continue your story and let people know you were glad you hung in there because….(#3 point next.)
3. Also, give detailed Benefits – Give specifics, don’t just say, “This eBook is great!” Tell why. Which chapter did you turn to right away? Without giving away the content inside, how did the eBooks’ information help you – did you earn more money, for instance? Work less? Share some of your ROI (return on investment) so that people can discover how the product can help and get them more excited, closing them in on their purchase.
4. Closing Call to Action – As you know
It is a good idea to challenge others reading your testimonial to purchase and try the product themselves with the 30-day Money Back Guarantee. Let them know they have nothing to lose, etc. Help pre-close the sale.
But also I highly recommend that you buy and use the products that you are going to promote as an affiliate. Know exactly how they benefit you. And then share the details with others in a personal manner.
Your personal recommendation – your honest, true-to-life experience with your own purchase and use of the products you are promoting – is a key route to your affiliate sales success.
Furthermore recommending products that you have tested and know are good will always increase sales. Similarly,
it may cost you money in the short term, but in the long term your affiliate sales will increase so that you easily get your initial investment back and quickly move on to profit. If you want to increase affiliate sales, only recommend products that you have tested and know that are good.
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I have been using The Blog Solution program lately and it has really been paying off for me. My website has been getting more hits than it did when I put hours of work into it every day, and I am not doing anything but sitting back and collecting the money.
If you are not familiar with how search engine optimization, or SEO, can make you money, let me explain. The most popular search engines don’t just look for lists of keywords anymore. You can not just list a bunch of related keywords and hope to rank on search engines. To get good rankings on popular search engines, you need real content that is relevant to the keyword and has the keyword used throughout. So, as you might guess, getting good search rankings on a huge number of popular keywords can take a tremendous amount of work.
Automatic blogging programs make it easy by posting content to your blog, or even creating new content. This allows your website or blog to constantly be growing and integrating new keywords. Having a lot of keyword related content and good search engine rankings can generate massive hits, and you can turn those hits into money by using ads. The ad service I use is Google Adsense, but there are others. You can also link to affiliates that pay you based on the amount of hits you general.
As you can see, there is a lot of money to be had and it doesn’t require a lot of time or energy. The best way to make the most money is to use the best program, and right now I feel The Blog Solution is the cutting edge. The program creates a huge number of blog entries for your websites and bases them on your chosen keywords. This, in and of itself, can generate an amazing number of hits, but the program goes even further by using “spiders” to interlink all of your content to generate even more hits. To help make your content not raise any flags to search engines, all of the parameters can be randomized, such as pings and post times. This way, you don’t leave any footprints that make it obvious to search engines that you are using an automated Blogger.
I am not very good at learning new programs quickly, and I don’t have a lot of time to learn all of the ins and outs of a complicated program. Lucky for me, The Blog Solution is easy to use and has a video tutorial system to speed up the learning process. The company that sells the software has 24/7 customer support to answer any questions. Did I mention that it is also easy to install and totally plug and play? Generating an income with ad venue and affiliate programs has never been faster or easier. There are other SEO programs out there that you should consider, but I have found that this one works the best for me.
Busby SEO Test will end sooner. I think it is the hardest SEO contest I ever join. The most difficult part is I can’t focus on this Busby SEO Test because too many other things that attract my attention. It’s a pity. Actually I still have any other techniques to win this Busby SEO Test but time is offer. Sometimes I feel 24 hours are not enough :) But that’s the challenge.
Whoever the winner of this Busby SEO Test, I want to say: CONGRATULATION to you! Because you not only win this Busby SEO Test, but you win how to manage time, effort, energy and any other resources to become a Busby SEO Test winner!
Now after finishing Busby SEO Test, I am joining another challenge called 30 Day Challenge (30DC). What is the THIRTY DAY CHALLENGE? In a nutshell… The Thirty Day Challenge is about making your first $10 online. For a full 30 days we are going to be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.
That’s right, this is going to cost zip, diddly, nothing, nada, ziltch. The entire training program is free, and you won’t have to spend a thing to get your business started and begin making money. No credit card required.
This is a special challenge because you must fight with you yourselves, not with other contestants. You will be trained online by Ed Dale and his professional team. Thanks to Ed Dale that has offered this opportunity for me. May GOD bless you and your team, Ed.
If you are interested, check out the video and sign up 30 Day Challenge here. Wish you luck