If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free tools you can use.
Take a piece of paper and write down all keywords that can relate to your business. Analyze carefully your business and think of any keywords that relate to your company or product. Ask your friends what keywords would they search for if they were looking for products like yours.
Try to avoid common words, you need to focus on specific keywords. Than more specific your keywords are than more chances you have that your potential customers will find you.
When you have your list of possible keywords, you can try to find out which of them are most popular and try to focus your search engine optimization on these keywords. There are some good tools you can use here.
Remember that people often misspell words, so you can include also some misspelled words.
The first one is the Google AdWords keyword sandbox at https://adwords.google.com/select/KeywordSandbox .
Submit your keywords and you’ll get a list of popular queries that include your keyword and also a list of similar keywords to consider.
The second tool is the Overture Keyword Selector Tool . This one shows you the related searches to your term and how many times that term was searched on last month.
The third tool is a free software, Good keywords for finding the best keywords for your web pages. It provides you with the following features: keyword suggestion, misspelled words, web page explorer, keyword phrase builder, site and link popularity, keyword organizer.
Once you have your keyword list, you can use the Overture View Bids Tool to find out what they’re worth to other advertisers. You can check here your list of most fruitful keywords. You may find out that you can pay very little money in pay-per-click advertising for some hot keywords related to your business.
Google AdWords also provides a similar service, but only to registered members. And Google doesn’t show you the highest bids. You can use their tool named Traffic Estimator and see the traffic estimates for different bid values.
There few other places where you can find lists of popular keywords:
http://buzz.yahoo.com/ – you can find here the most searched terms on yahoo.
http://www.google.com/press/zeitgeist.html – What people are searching for at Google.
http://50.lycos.com/ – The 50 most popular searches on Lycos.
One of the early problems of automated link exchanges was that when you joined such a website and submitted your link, you would instantly get hundreds or thousands of incoming links. This might sound great, at first, but that was not true for the search engines.
Reality shows that all the major SEs want to see a lot of link towards your site, but they want to see a natural link building process. When a 1,000 links are instantly directed towards your website, Google and the other search engines will see something suspicious and your web pages will not get the expected popularity and recognition.
Here are a few things that you should consider when you are using an automated link exchange website or directory:
Add your website in the right category – this is very important, as webmasters are looking for websites related to their own topics.
Don’t place your pet website in the “travel” section of the directory, as that will make it very difficult for other webmasters to find you and initiate link exchanges.
Create a well written description for your site – this is also essential, as you want webmasters looking for link exchanges to see that your website is (or wishes to become) an authority in the field. No one will want to trade links with a short, rushed description that is full of errors.
Filter out unwanted categories – your wedding related website, for example, will not benefit much from trading links with online poker websites. A great directory which allows you to filter unwanted categories of topics and only allow link exchanges with related websites is:
Allow the link exchange process to be gradual – this is important as the search engines want to see a natural link exchange pattern. Don’t rush to approve hundreds of link exchanges each day.
Take things slowly and only deal with a few dozen link exchanges each day – in the long run, this will be extremely beneficial as Google and the other search engines will consider that you are doing a quality-based exchange campaign, not a bulk links campaign.
Allow the link exchange directory to be visible – some webmasters fear that by placing their link exchange pages where their visitors can reach them they will lose traffic. Although some visitors are lost to link partners, the same number of visitors is probably gained from the links you have on other websites.
So don’t hide your link exchange pages and place a link to easily access them from most areas of your site. Your link exchange partners will notice this and this will also determine how many link exchange requests you get.
Be constant with your link exchange campaign – you will need at least a month or two of decent link exchanges to start seeing results in search engine placement and traffic numbers. Automated link exchange programs are the best choice for keeping a constant link exchange campaign while also investing very little time and effort.
This article will guide you through the main myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what “density” is and how to apply it properly. Also, how much is density percentage is good? This will apply to both new and existing sites, and I am covering here what to know about keyword density.
There are 2 ways of calculating density.
The basic method consists of measuring the number of times a keyword appears on the page as a percentage of the total word count of that page. The complex method consists of measuring keyword density of the page plus the text components in meta tags: Title, Keywords, Alt Text, Description, and Comments. Most SEOs refer to the first method when talking about keyword density though. But, how do search engines measure keyword density? They actually use the complex method to measure it. I will explain later how to adjust to this.
Were should the keywords be used?
Diversify the density of your keywords in different areas of your page. Starting with the Title, and following with the beginning of the page, like in the headings, other sub-headings, and in the introductory paragraphs would certainly be of benefit. Every search engine algo is different, so you must choose an average keyword density that can make your site rank well in the top ten positions in the SERPs.
The importance of keyword density.
Keyword density can be very beneficial when done right, but it can also have a very negative influence when overdone. This is known as “keyword stuffing”. When you stuff keywords in your page, this will be detected and your site will get penalized for doing so. This could go as far as getting your entire site blacklisted from a particular search engine, if you are found keyword stuffing too many times.
There is no secret keyword formula.
No matter what you may think, or read on forums or even articles by such “SEO Gurus”, there is no secret formula for keyword density. There are, however, certain guidelines that need to be followed, and they are available to the public form the search engines themselves. Keywords density is one of most critical elements in SEO, and if you can master it you get higher rankings for your site.
So what is the right keyword density?
Your keyword density must be right to improve your search engine ranking. The “ideal” keyword density will always help to achieve high rankings. But how much is too much? If too low, you will not get the maximum benefits, if too high your site might get flagged as spam… Ok, there is no “one number fits all” here, but based on real case studies, the average top ranking Google site averages basic 1.9% keyword density. I wouldn’t go over 2%. This is an average value, and I am talking about basic percentages here, not complex. But it translates well to their complex values.
By Utah SEO Jose Nunez
Imagine getting free high quality, targeted traffic to your website. How much would that be worth to you? What if you could get it for free?! Sound too good to be true? Its easy, and its free!
Imagine being able to promote your website, establish credibility and build a solid customer base just by pressing submit! You can get free publicity by writing articles that publishers can post in their newsletters or post on their website. By submitting your content to article directories, you can potentially reach tens of thousands of Internet users. If your article is good enough, you may find out that it gets published in an e-zine that is read by millions of subscribers across their network. How much would you pay for that kind of exposure? The good news, is that you don’t have to.
The key to finding success in article submission starts with and ends with your content. Not surprisingly, if your article is well written, and compelling, with an attractive call to action, you will get the results you are looking for.
Here are a couple of tips for you:
a) Keep the articles short. The average attention span of most internet users is short. If you write a long expose on your product, you’re likely to lose their interest. Keep the article to approximately 750 – 1000 words. If they are interested, your resource box will direct them to your site, where they can learn more.
b) Keep the article focused. Focus in on one tip or solution. Sell the reader on the idea that you can provide them with answers they are looking for. This will get them interested in visiting your site to see what other tidbits of information your site provides.
c) Keep It Simple. While you may be well versed in your product and solutions, you want to attract a wider range of potential customers. By keeping the article in simple terms, you can attract both the experienced and the novice to your solutions. Speak from your experience, which builds credibility with your reader.
d) Don’t gain the credibility and integrity you have built with the reader, only to lose it with grammatical and spelling errors. Have someone proof read your article.
e) Avoid selling. You have a website for that. Provide advice that has value based on your experience. This will entice the reader to go to your site to learn more. Avoid using affiliate codes within the body of your site, since this will make your advice look biased. Also, publishers want quality content. Sell them on the fact that you can provide solutions to their problems, not to the product you are pitching. Let your website do that when they visit you.
f) Work just as hard on your resource box as the rest of your article. Your resource box provides your chance to invite them to your site, which is how you will get instant, high quality, targeted traffic. Keep it to a maximum of 6 lines. Remember to link your keyword to your site. This will help improve your search engine rankings for that key phrase.
g) Before you submit: Follow the publishers guidelines. If you don’t follow the guidelines, its likely that you will find that your article will be deleted and an opportunity lost.
h) Use an attention grabbing headline. Like a sign in a store front that catches your eye, if you use an attention grabbing title, the reader will instantly want to know more.
There are several websites that will publish your articles. Go to Google and type in the words ‘submit and article + your area of interest’. You may also want to consider purchasing Article Announcer which will help to automate this process. While it may appear expensive, this software package is worth it if you plan on submitting several articles to ezine directories.
This article will guide you through the main reasons why pages get listed on this index, and most importantly, how to get them out. If you have an existing site, there is a high probability that you may have pages in the supplemental index, so use this as a reference, and make sure you follow the steps outlined here.
First of all, for those of you new to this topic.
What is the Supplemental Index? Here is the short answer… Google has actually 2 indexes, on call the “Main Index” and a secondary one known as “Supplemental”. One way to verify that you are looking at a supplemental result is that you can see “Supplemental Result” in green text on the bottom line of any given Google listing.
Why do pages move from main to supplemental?
There are many obvious, and some not too obvious reasons for this, but Duplicate Content and Non-Updated are the two main ones. A “too dynamic” url, in other words, with too many variables, or a page that is to deep in the site’s structure also accounts for this. A word of advice on linking: If you are doing excessive reciprocal links, link buying/selling or linking to spammy neighborhoods… stop! Google algorithms has very low trust in the inbound and outbound links of those sites.
Solutions to get out of the supplemental index.
Now that you know what this index is and why you don’t your pages in it, I will go over ways you can get them out, and back to were they belong, the main index. I will group them in pairs as they are co-related:
1. Duplicate Content and Content Quality. All your meta tags should be unique. All pages have common elements like navigation, footer, etc. Make sure your page have enough unique content to offset these elements, and that you are providing quality with as well.
2. Dynamic URLs and Site Structure. Keep all URLs as “static” as possible. Why passing 3-4 variables if there is a simpler way? And every page should be 2-3 clicks away from the home page, as far as the site structure. Please refer to Google Best SEO Practices – Part 4.
3. Your Internal Linking and Profile. Your sitemap, which is very important component of your internal linking, should include links to all the pages on your site, and it should be linked (normally in the footer) from every page. And your site’s overall link profile directly impacts the level of trust Google gives it, and since this affects the PageTrust, less trust often translates into more supplemental pages.
Again, like I said before, make it easy on Google, and they will make it easy on you
By Dedicated SEO Consultant: Jose Nunez
Search engine optimization has become the most crucial element of ranking high in the major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There are several websites on the internet which boast about SEO techniques & tips and guarantee top placement in days. How do you believe and invest your hard earned money in a company who does not have a background in search engine optimization believing their claims?
The question is “are you ready to play a gamble with your site?” Honestly the answer would be a big NO.
No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?
Are there any softwares available to do the SEO?
Yes! there are several SEO softwares available in the market. But, how do you know which SEO software is reliable and meet your search engine optimization needs and most importantly, whether they would live up to their claims?
SEO software is the answer to implement the major SEO techniques. What are they? SEO is primarily divided into two parts.
• On page optimization
• Off page optimization
On page optimization
On page optimization involves:
• Title Tags
• Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.
• Alt-Image tags
• H1, H2 tags
• High keyword density
• Quality content
• Ease of navigation
• Internal Linking and more…..
Off page optimization
Off page optimization involves:
• Link Building to improve Link popularity
• Reciprocal Linking – Two way links
• Non-reciprocal linking – In-bound links
• Use of keyword rich anchor text in linking text
• Improving Google page rank
• PPC advertisements
• Directory submissions
It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.
There are several SEO softwares available to implement the off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to use their Link Popularity software and some other websites have their software available for one time fee. For a beginner it is always better to go with one time fee software to keep the fixed expenses low. You are here to do business so you need to think and plan every dime you spend towards business success.
So, what to expect from a SEO software selling website?
• Not a one time seller without any future upgrades
• A website with good technical support
• A website with a proven track record
• A website with a forum with quality user feedback
• Most importantly these website’s SEO software should have good product reviews.
We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by the SEO software companies and publish their honest feedback. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.
There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of website’s navigation.
We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands an SEO software whose sole aim is article submission to various article directories.
Submitting to SEO friendly directories is another tedious process but the rewards worth the effort involved. The list of SEO friendly directories and the article directories is available at http://www.seo-softwares.com/Resources.html
Another way of getting traffic to the website is thru PPC i.e Pay Per Click. There are several PPC programs available like Google Adwords, Overture PPC, FindWhat etc. Now the question is choosing the right keyword relevant to the content of your website is very important. You might choose the right keyword which is highly competitive and may have to pay a high bid price to get the higher placement in the sponsored links. We need an SEO software to optimize the adwords campaign to choose the right keyword combo to choose for the PPC. This would save money and time and helps beat the competition.
There are several other effective methods to do the off page optimization and there are several SEO softwares available in the market. So, in conclusion read the product reviews, and see the important features of the selling website as mentioned above for the final decision as which SEO software you should get your hands on.
Wishing you all success in your website’s search engine optimization.