Kontes SEO II Joko Susilo

July 25, 2011 by · Leave a Comment
Filed under: SEO 

Dua tahun berlalu sejak kontes SEO I “Stop Dreaming Start Action” digelar dan juga sejak ebook terakhir yang saya beli dari Joko Susilo yaitu Sistem Mesin Uang Otomatis (SMUO),  kini Joko Susilo, pebisnis online handal dari Indonesia kembali menggelar Kontes SEO II Joko Susilo yang merupakan presell untuk produk ebook terbarunya InstanX.com “Jadi Expert Tanpa Ribet”.

Kontes SEO Presell InstanX.com

>  Keyword yang di bidik:
Peluang bisnis online tanpa ribet (tanpa tanda petik)

> Tema tulisan:
Berupa ulasan anda mengenai InstanX.com diikuti dengan rekomendasi kepada pembaca untuk membeli ebook “Jadi Expert Tanpa Ribet”. Ingat, ini adalah tulisan presell, bukan menjual. Jadi tulisan anda lebih bersifat rekomendasi daripada jualan.

>  Tanggal pelaksanaan kontes:
Dimulai tanggal 5 Juli 2011 dan berakhir tanggal 3 Oktober 2011.

>  Juri:

Google.co.id (bukan Google.com).

>  Peserta yang boleh ikut:
Terbuka untuk umum.

>  Yang jadi pemenang:
Siapa saja yang meraih posisi 20 teratas (bukan 10 teratas) di Google.co.id pada tanggal 3 Oktober 2011 jam 10 pagi untuk kata kunci yang ditargetkan.

>  Pengumuman pemenang:
Tanggal 4 Oktober 2011 jam 10 pagi, diumumkan melalui blog JokoSusilo.com.

>  Hadiah kontes:
Total hadiah senilai Rp 32,25 juta, terdiri dari:
- Uang tunai bernilai total Rp 20 Juta (untuk 20 pemenang) dan
- Produk + membership bernilai total Rp 12,25 juta (untuk 20 pemenang).

Detail urutan hadiah (posisi 1 – 20):

Rp 6.500.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 4.000.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 2.500.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 1.500.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 1.200.000,- (Free MAC.com + AV.com + RB.com = Rp980rb)
Rp 1.000.000,- (Free MAC.com + RB.com = Rp730rb)
Rp 600.000,-  (Free MAC.com + RB.com = Rp730rb)
Rp 500.000,-  (Free MAC.com + RB.com = Rp730rb)
Rp 400.000,-  (Free MAC.com + RB.com = Rp730rb)
Rp 300.000,-  (Free MAC.com + RB.com = Rp730rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 200.000,- (Free AV.com + RB.com = Rp490rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)
Rp 100.000,- (Free RB.com = Rp250rb)

Untuk Ketentuan Khusus dan Ketentuan Umum, baca disini: ketentuan kontes

Tanya Jawab Kontes SEO II Joko Susilo

1. Apakah perlu mendaftar untuk mengikuti kontes SEO ini?

Tidak perlu mendaftar. Anda tinggal ACTION-kan 3 hal di atas (buat artikel rekomendasi, buat artikel informasi kontes, pasang banner di web/blog). Secara otomatis anda sudah terdaftar. Selanjutkan tinggal lakukan optimasi SEO.

2. Kalau saya pakai domain peluangbisnisonlinetanparibet.com boleh tidak Pak?

Seperti di ketentuan kontes, dilarang menggunakan domain 100% bertarget kata kunci. Jadi, domain peluangbisnisonlinetanparibet.com tidak boleh ikut.

3. Kalau saya pakai subdomain peluangbisnisonlinetanparibet.domainutamasaya.com boleh tidak Pak Joko?

Boleh.

4. Kalau domain saya mengandaung sedikit kata kunci misalnya bisnisonlinejaya.com apakah boleh ikut?

Ya boleh ikut.

5. Kalau title blog saya menggunakan kata kunci peluang bisnis online tanpa ribet boleh tidak?

Title blog boleh menggunakan keyword tersebut

6. Bagaimana kalau judul posting menggunakan kata kunci itu?

Jelas boleh.

7. Bagaimana saya tahu kalau artikel saya diterima sebagai peserta?

Asal anda sudah melakukan tiga hal di atas (buat artikel rekomendasi, buat artikel informasi kontes, pasang banner di web/blog), berarti anda sudah menjadi peserta kontes ini.

8. Saya mau ikut juga. tapi masih pakai subdomain gratis nih Pak Joko, boleh tidak?

Boleh. Anda bisa gunakan blogger/blogspot.

Ayo buruan ikutan Kontes SEO II Joko Susilo dan rebut hadiah-hadiah menarik yang disediakan! :)

Linking Your Way To The Top Of The Search Engines

July 5, 2009 by · 2 Comments
Filed under: SEO 

keyword elite
One of the most important things you can do to raise your search engine rankings and drive more traffic to your site is to convince other websites to link to yours. It’s free, of course, and very easy, but doing it properly does take some time and effort.

I recommend a couple of ways to find websites which might be willing to link to you.

One way is to do a simple search to find websites with information about the same subject as your site, or closely related information. If you have a website about flowers, for instance, you can use search terms such as “gardens”, “gardening”, “flowers”, “plants”, and “seedlings” to find sites which may be interested in linking to yours.

Or, you can take another route. Just identify a related site which is already highly popular, and find the websites which link to it. You can do that with a search in Google or http://alltheweb.com for “link:” (without the quotation marks) and the complete URL of the website. For example, link:
http://www.college-scholarships.com (and don’t forget the colon after the word “link”).

Once you’ve identified the websites most likely to link to yours, visit them, obtain the email addresses of their webmasters, and send an email requesting a link. To be effective, your email must:
keyword elite
1. be brief, well written, and polite. Always use “please” and “thank you”.

2. describe your site in no more than 25-30 words. The description of your site must be interesting and explain why the webmaster’s visitors will find it helpful or enjoyable. The less hype the better.

3. offer the webmaster something in return. For example:

a. a link on your site.

b. information about how to submit their website to 300,000+ search engines, directories, and links pages for free. When they agree to link to you, send them to: http://www.college-scholarships.com/free_search_engine_submission.htm.

Contact an average of at least ten webmasters a day, more if you have the time. With just a ten percent success rate, that will net you a minimum of thirty new links a month.

If you follow this advice, you should experience an almost immediate, albeit modest, increase in visitors to your website. However, the biggest benefit of a good linking campaign, higher search engine rankings, will take a bit longer. There is no magic formula, and there are lots of variables, but your search engine ranking could improve in as little as a few weeks, and should continue to improve as time goes on and more sites link to you as both a direct result of your efforts and webmasters seeing your links on other sites.

Keep at it and, all things being equal, you can obtain the kind of search engine rankings that can transform your website from a hobby (as my wife originally referred to my first site) to a site which can pay your children’s full college costs and more, as that same site now does for us.

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Google Co-Op Overview

July 2, 2009 by · Leave a Comment
Filed under: SEO 

Google Co-op was announced by Google, along with other announcements, in May of 2006. Google Co-op represents Google’s efforts to embrace social web and social search concepts in a major way to help improve Google search results. Google Co-op will allow users to contribute context, knowledge, and expertise. In essence, Google Co-op allows users to tell Google what web content really is by providing labels (categories) for that content. Users will also get to “vote” on what content they find to be valuable by subscribing to the content of various web sites that they value. An additional benefit to end-users is that Google Co-op allows them, through their subscriptions, to alter their own Google search results so that the provided information better meets their needs. It further helps end-users to filter out spam content, or content of little or marginal value.

Google Co-op is currently in beta test. As with any new service that is being beta tested, there are still some things being “worked out”. The documentation is somewhat limited and lacking, making it a little difficult to understand and implement Google Co-op. The remainder of this paper will provide a high-level overview of Google Co-op to help individuals better understand what it is, how they can use it, and what they will see. Subsequent papers on the topic will delve more into the “nitty-gritty” of how to implement it.

At its most basic, “social web” (aka Web 2.0) is a process whereby users provide information and opinions, and share them with others. It is the sharing that provides the social aspect. Users can share information about what they find to be valuable. A good example of this is del.icio.us where users share links to their “favorite” information on the web (for example, favorite articles, or web sites about a topic etc.). Other examples of “user-vetted”, or user-contributed information, would include Wikipedia (the open, user contributed, encyclopedia), and DMOZ (the open directory). There are many other examples.

“Social search” is the same process of humans providing and sharing information to help improve the results that a search engine presents to various queries. Google Co-Op would appear to be a strong move by Google into the social search arena.

Google Co-Op Components

Google Co-op consists of two things:

Topics
Subscribed links

Topics

Topics is simply Google’s way of saying “area of interest”. Topics allow users a way to provide labels (or tags, or categories) for information on the web. A user does this by associating a URL with a label (for example, www.citytowninfo.com might get the label “destination_guide”). These labels simply tell Google what a particular URL is all about. Users may use labels for topics that Google already has under development, which include: health, destination guides, autos, computer & video games, photo & video equipment, and stereo & home theater. Users may also develop labels for their own topics (for example, if a user has an interest in “wine” they may develop labels for the topic wine, which may include “wine_regions”, “wine_types”, etc.).

The process of labeling content will benefit everyone in several ways. Labels will provide Google with a vast amount of information about what web sites are all about, potentially down to a very granular, or individual page level. In addition, by taking the time to label a site, users are essentially “voting” on what sites are valuable to them. As these votes accumulate over time, Google will have a clearer picture of what sites are authoritative on a topic or topics. It is not hard to come to the conclusion that with time, Google will start to use this data so that sites with a lot of votes will start to appear much higher in appropriate search results.

Subscribed Links

Subscribed links provide several very beneficial features to both users and web publishers. Subscribed links provide:

End users a means of altering or tailoring their search engine results so that they receive more relevant search results as well as results from sources that they “trust”
End users a potential means of saving time since the results that they need may actually appear in the search results, negating the need to click through to the site
End users another mechanism to “vote” on sites that they find to be valuable or authoritative by going through the process of subscribing to those sites
Publishers with another means to make content available to end users

With subscribed links, publishers can make a subset of their information available to end users by submitting their subscribed links via an XML file to Google, and letting users know how and where to subscribe. Users who value the content of particular publishers will subscribe to their subscribed links. In so doing, the content for subscribed sites will appear at the top of search results when the users searches on relevant terms. In essence, the user alters their own search results by subscribing, so that content that they find to be more valuable appears at the top of search results.

As a site gains more subscribers, Google will most likely, with time, come to see it as more authoritative. As has already been mentioned earlier in this article, it is not hard to jump to the conclusion that such a site will appear higher up in Google search results for relevant search terms over time.

Google Co-Op Will Improve the Content That Users See

The whole process of labeling and subscribing has the added benefit of being self-vetting. This means that spam sites, advertising sites, and sites that provide marginal or useless content will be pushed down in search results. Social web dynamics in action means that users simply will not bother to label or subscribe to poor quality sites in high enough volumes for them to be seen as authoritative and useful. The end result for all should be better and more useful search results.

What Users Will “See”

At this point you may be wondering how users actually see Google Co-op search results. Google Co-op content appears to the end user in one or more of three ways:

As “Refine Results”: Refine results are search refinements for the topic. This is a set of predetermined categories that can be used to refine a search for a given topic. For example, a search on “Boston” will yield a “Refine results for boston:” box at the top of their search results with the following categories: Dining guides, Lodging guides, Attractions, Shopping, Suggested itineraries, and Tours & day trips.
As “Subscribed Links”: A Subscribed Links results box that presents the results from one or more of the authoritative sources to which a user has subscribed at the top of Google’s search results. For example, if the user were subscribed to citytowninfo.com, and they searched on “Boston”, they would see an “About Boston, MA” subscribed links box at the top of their search below the “Refine results”.
“Labels”: Labels appear for result items within a search. A label is a tag that appears below a search result. For example, an item after the title and brief description might say “Labeled Dining guides”. These labeled sites show up below the subscribed links, but above Google’s organic search results.

Users who do nothing will see search refinements for the health and destination guides topics areas at the top of any relevant set of Google search results (try a quick Google search on “Boston” to see “Refine results for Boston”). This is because Google subscribes everyone to those topics by default. In fact, there does not appear to be any way to unsubscribe from these two topics. Users will also see relevant labels from these two topics below search results for sites that have been annotated by users or publishers.

Users who subscribe to the subscribed links of web sites and search on terms that are relevant to those authoritative sources will see items from those sources at the top of their search results. The end-user’s search results are altered from what they would “normally” see and they will see the “Refine Results”, “Subscribed Links Boxes”, and “Labels” for the sites with which they have subscriptions. By subscribing, the user alters their own search experience so that it is more relevant and tailored to their own needs.

To see this in action go to Google’s directory and subscribe to one or more of the listed subscribed links, or try subscribing to citytowninfo.com’s subscribed link. If you subscribe to citytowninfo.com, a quick search on “Boston” yields both the “Refine results” from Google as well as a “Subscribed Links” “About Boston, MA” box from citytowninfo.com.
keyword elite

Conclusion

While still in its infancy, and going through the growing pains that are normal for services that are in beta test, Google Co-op clearly has a lot of promise to enable Google to provide much more powerful and relevant search results to users. As the volume of labels and subscribed links grows, as well as user “votes” by going through the process of labeling sites and subscribing to sites, Google Co-op will become a very powerful and important force impacting both how people go about searching, as well as what search results actually appear.

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Inbound Links To Your Website For SEO

July 2, 2009 by · Leave a Comment
Filed under: SEO 

Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:

* It helps to get your site listed in the search engine.

* It helps to boost your position in the search engine.

* It helps to build small streams of traffic to your site.

Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.

Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).

Some will simply point you to sites which do use link swaps and who are interested in hearing from you.

Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.

But there is one thing they do not do, and which you need to watch for:

How would a visitor to the other site FIND the link back to your site?

Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.

Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.

What did he find?

* No links to the “link directory”.

* No link to a “related sites” page.

* No link to a “resources” page.

It seemed that the link directory on that other site was not linked from the home page of that site.

The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless – it’s like that link doesn’t even exist.

So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.

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Perception Is Everything – See How Google Is Slapping People About Pagerank

July 1, 2009 by · Leave a Comment
Filed under: Internet Marketing 

This article was written in a simple language so you can learn on how google is manipulating the pagerank. Pay attention.

Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google’s response to link selling – sites which sell links lost points in their PageRank.

Google measures all web pages on a scale of importance from 0 to 10, which is shown in a small green pixel bar on browsers carrying the Google Toolbar. PageRank is “supposedly” measured by the number of backlinks to your site.

Online democracy in action, a link is a vote for your site. The more votes you have the higher your site is ranked. At least that’s how it was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the whole system.

The latest update may be a smart move on Google’s part to curtail this practice; who’s going to buy a link from a PR2 or even a PR4 site? Besides this could be more than a warning that your site will go down even further if you continue to sell links.

Now this is more of a cosmetic change in PageRank than a real change in your true rankings in Google. Just because your PR goes down doesn’t mean your keyword rankings or traffic from Google also goes down.

I saw some of my sites go up, some stayed the same, but my major site took a big hit – falling from PR6 to PR4. This was more of a devastating blow than I expected mainly for psychological reasons than actual consequences. After years of building the best content you can muster and constantly getting quality one-way links, to see that PageRank drop was very disappointing and hits to the core of your online work.

Google sometimes just slap you at the face without any apparent reason. but lets keep it up.

I have been around for a while so I have experienced many Google Updates – anyone remember the Florida Update? I also keep my ears peeled to discussions of the latest updates in Webmasterworld and Stompernet, and I even read Matt Cutts when I get real nervous… so I knew not to panic just because of the sudden drop in PageRank.

I also knew what most of the SEO experts were saying was true because my major keywords stayed the same and my Google traffic actually went up. But that’s little comfort when you’re talking about Google; you immediately go into overdrive and try to figure out where you went wrong. What caused the drop – because whether PageRank is meaningless or not, you’re still going in the wrong direction.

I saw many of my competitors drop too, but many stayed the same and even a few increased in PageRank. What are they doing right; what am I doing wrong? I don’t sell links but does Google think I am selling links was my main concern? I even moved one external link from my main page to another part of my site, just in case Google is mistaking that as a paid link.

Welcome to webmaster’s paranoid hell! Well, i believe that every webmaster has becamed paranoid about google one day.

For SEO reasons I have very few external links on my main page. Can’t see why Google downgraded my main site. I have been at PR6 for years.

Herein lies my main beef, with Google you never really know where you stand; you are constantly walking on eggshells. No matter how good your content or your site is – one misstep and you could be in the doghouse. All your hard work can be taken away in a heartbeat.

It wouldn’t matter so much if it was one of the other two major search engines downgrading your site but this is Google.

Free organic traffic from Google is vital to any online site or business. I would take traffic from Google over any other source of traffic on the web, except for traffic coming from my articles on other sites, and even that traffic probably originated from a search in Google.

Google and Google PageRank have always been important to me – that’s one of the reasons a sudden large drop causes so much concern. There’s another important reason Google PageRank is important to me.

Most SEO experts mistakenly believe PageRank is meaningless because Google is not giving us the true ranking of any site or revealing all the backlinks, which is supposedly one of the major factors in how Google ranks sites. While this fact is obviously true, it has caused many to jump to another conclusion.

Because Google is not giving us the real ranking, many webmasters have dismissed PageRank as a vital element in their sites. Don’t make the same mistake.

Google PageRank is extremely important if you’re doing business on the web. The higher PR you have, the better. But it has nothing to do with keyword rankings or first page SERPs.

What many SEO experts fail to realize (not really their business) is the whole “perceived” value of PageRank.

Google, hate it or love it, has become the most respected company on the web in the eyes of the majority of the web’s users. It carries enormous weight and prestige. The “perceived” value of a high PR7 or PR8 is extremely valuable.

We are not talking about link selling; we are talking about how a perspective business partner or customer will treat your site or business.

Say you have two identical sites you want to do business with online and you discover one is a Google PR2 site and the other is a Google PR8 site – which one would you choose to do business with? Honestly?

From first-hand experience, I know any online company or marketer will get more business offers and be offered more partnerships/joint ventures if you have a high Google PR site than a low one. It will make a difference to your bottom line.

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PageRank is important. PageRank has meaning. Even if it has little bearing on your SERPs rankings or Google traffic, PageRank can greatly influence the success of your online site or venture. Don’t ignore or dismiss PageRank as a meaningless relic that didn’t quite work out as Google had planned for it in the first place.

High PageRank will always be valuable.

The day Google gives its own site a PageRank of PR1 or PR2 instead of the current PR10 – that’s the day you can dismiss PageRank as truly meaningless.

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Get crucial info for web traffic – this is your personal knowledge pack.

Introduction To SEO: What Is SEO?

June 30, 2009 by · Leave a Comment
Filed under: SEO 

Tough question, “What is SEO?”. As with pretty much all internet-related terms, concepts and notions, that of “SEO” does not have a unique definition and it is a blurry concept in most people’s mind.

Still, what is SEO? Since there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.

Wikipedia : “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.”

Fakezilla : “The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.”

The Web Search Workshop : “The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.”

6am Media : “The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.”

Website NOVA : “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.”

Thousands more definitions are available, almost as many “SEO guru’s” you will find online (“The Guru Problem” is actually the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to converge to a certain common understanding.

There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.

Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:

SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.

When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site’s visitors.

Since nothing is definitive and ultimate in the world of SEO, I’d like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.

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Find Info About Search Engine Optimization

June 28, 2009 by · Leave a Comment
Filed under: SEO 

You may be asking what are the benefits of Website optimization methods?, do I need to utilize Search engine optimization to market my website? how do I know it works? is it worth the effort?
In the next article we are going to try and answer some of the questions concerning Search engine optimization.

Sometimes a search engine optimization business will take for granted the assumption that everybody needs website optimization, it goes without saying, apparently it’s very clear for the company, but certain people find it difficult to pay thousands upon thousands of dollars to promote their website with an unclear set of goals in the near future. Principally they find it hard to have to pay a large amount of money for something they don’t know for certain if it will reward them at some point.

Search engines are possibly responsible for the most part of the traffic websites are receiving today.
Search engines are also used by Internet users at least millions of times daily searching for merchandise, services or just information for research purposes.
Having your business presented at the topmost of search results is vital if you want to to have a gainful business through the use of key search engines. Most of the visitors will stumble on what they are searching for in the first page off the search results, they most likely won’t go on to second page.

It’s evident that people can get paid a large amount of money from online sales, but the way you market your products can have a big effect on the return of investment (ROI) or revenue you make.
If you buy marketing space on Google AdWords or other alike services that charge per click, you may only shell out a few cents per click, but if you don’t now how to administer your campaigns correctly, you can get an continual sum of clicks that will cost you a lot of money and in the end you may be losing money instead of making a profit.
Pay per click marketing in its model is something you pay for. Search Engine Optimization however, can be very affordable over a period of time and if you do it yourself it’s essentially free.

When practicing Search engine optimization various SEO and Internet Marketing companies will admit that ongoing maintenance is required to reach and keep top search engine rankings.
While this is accurate, beware how the company says they handle it. There is an reasonable way and there’s a pad the pockets of the experts way.
So, the within your means way will entail an intense content optimization along with work to boost link popularity.
This link popularity development or the building of backlinks going back to your website, should be the main part of any continued maintenance.
As long as you continue increasing the links that point back to your website, Google will realize that your site is gaining popularity, which means they should give it a higher ranking place in the search results.

This is the part where I must recommend the use of FREE tool, that will aid you to increase the amount of backlinks linking back to your website.
This service is absolutely FREE and it will get you results in a short period of time.
To answer the question how to get quality backlinks click this link and you will find more information that will help you comprehend how to use the system for your advantage when implementing Search engine optimization.

Keyword research and content updates should be performed from time to time. Search trends can at times vary so you want to make sure that your content is relevant and targeted to the right audience.

Pricing can change from one company to another, the scope of your campaign will influence your budget, the keywords you select will determine whether you’ll need to pay considerable sums of money or if your keywords are more targeted and relevant you will most likely pay much less.
The return on investment from an SEO campaign can be substantial.

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Basics Of Search Engine Optimization (SEO)

June 24, 2009 by · Leave a Comment
Filed under: SEO 

Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let’s examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).

* Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.

* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Let’s look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.

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Creating Sitemaps For Google, MSN AND Yahoo! – The Easy Way

June 23, 2009 by · Leave a Comment
Filed under: SEO 

If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?keyword elite tool

While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development. For if your website can’t be reached universally, you defeat the very purpose of the internet: that is, to make information available to any website user from across the world.

How you get to be accessed is actually a matter of presentation style, organization, and most importantly, how fast and extensive search engines get to lead users to your website. Unless your pages are indexed in the search engines they can’t send you the free visitors you are all looking for.

Fortunately, the search engines want your content too and there are a number of ways you can help them, which they encourage you to do – by creating sitemaps of your website. Sitemaps created for the various search engines will enable these search engines’ spiders to crawl faster, more systematically, and more extensively into your website’s pages.

By doing so, you get the maximum exposure you can. Such exposure will boost your pride in having your pages viewed, read, and used by more and more visitors the way you intended them to. On the financial aspect, the more visitors your website gets, the higher your website’s potential advertising value.

Now with the vast expansion of websites on the internet, it has become necessary to create different types of sitemaps, each having its own complexity in setting up.

HTML Sitemaps

Creating an HTML sitemap linked to and from your home page is something savvy webmasters have been doing for years and perhaps is the simplest to create. This sitemap is simply a list of pages contained on your site and enables the search engines spiders to easily find your pages, especially the ones that are linked deep in your website that they may have trouble finding otherwise.

TEXT Sitemaps

A text sitemap is simply a list of the URLs of your site in the form of a text file. These can then be submitted to search engines such as Yahoo! to notify them that all the pages exist and by doing so invites their spider to visit.

XML Sitemaps

Google launched Google Sitemaps as a way for webmasters to give them information they could use to better crawl their sites. This involves creating an XML Sitemap for which they provided their Google Sitemap Generator. This can be the most complicated to set up using the tools provided by Google as you need to be running Python on your server. It’s perhaps the most important one too given the current dominance of the search engine.

Setting up all three types of sitemaps may seem a daunting task but luckily there are websites that take the strain out of this and you can create all three within a matter of minutes.

XML-Sitemaps.com is one such site. Originally developed to easily create Google sitemaps for webmasters without an understanding of Python, it has evolved through demand for new features.

It offers the Sitemap Generator that lets you build your sitemap online in four simple steps, for free! The Sitemap Generator is easy to use and user-friendly even for average computer literates. Just type in your URL and other parameters (e.g. frequency of change or update that your website will likely undergo, the priority of a specific URL relative to the other pages on the same website, etc.) and follow the ensuing instructions until you get to add your URL to the Google Webmaster account. You will then be given the options to download your websites sitemaps in XML, HTML and TXT format. If still you get stuck with a step, you may enquire and get assistance from its technical support.

Go check xml-sitemaps.com for more details or better yet, to get started!

The only limitation of the free sitemap Generator is that it allows only up to 500 pages per website. Still, this limit is high. Statistics show that out of the more than 64000 sitemaps generated using this service, the average website size was only 155 pages, way below the 500-page limit. This figure is represented by 78% of all webmasters who have used the Generator.

However, in case your website falls beyond this limit, you may check out the PHP Sitemap generator script. Offered at a very reasonable price, this stand-alone script is intended for unlimited-sized sitemaps, which is beyond the capacity of online services.
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Whichever search engine or for whatever search purpose, sitemaps are clearly the fastest and most efficient way to navigate this digital highway. The best thing about it is, with these easy-to-use sitemap generators, you don’t have to be a computer geek to help keep this internet traffic moving.

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Getting You Site Indexed By The Search Engines

June 19, 2009 by · Leave a Comment
Filed under: SEO 

Part I

This is the first article in a six part series on how you can get indexed in the most important search engines on the internet. These search engines include Google, Yahoo, MSN, Exactseek, and Alexa. These sites cover over 80 percent of the searches done on the internet, so it’s well worth the effort to prepare your site correctly, and submit it to these search engines.

Before you do any kind of promotion on the internet, you need to make sure that your site is properly prepared for the search engines. The reason is that the search engines will be the main way that others find you on the internet.

If you haven’t optimized your site for the search engines, now is the time to do it.

There are two tools that you can use, that are absolutely free, to optimize your website. Keep in mind that your main focus should be on optimizing individual pages for various keyword terms on your topic.

Good Keywords – http://www.goodkeywords.com – This tool will tell you what others are searching for, as well as how often the search terms are searched for in a month. Windows.

Web CEO – http://www.webceo.com – This software suite will not only help you optimize your pages for the search engines, but it will help you find link partners, as well as keyword terms, and you can use it to submit to other lesser known search engines. Windows and MAC.

It is beyond the scope of this article to teach you how to optimize your site for the search engines. Web CEO contains step by step documentation that will teach you everything you need to know about search engine optimization.

What’s important here is that you find out specifically what keywords and keyword phrases searchers are looking for when searching. If you optimize your site for the wrong keyword search terms, either no one will find you, or you will have so much competition, you won’t be able to get your site to rank very high.

Most searchers won’t go beyond the first three pages of results. Rank below this, and you’ll have a tough time being found.

Another important point to remember is that each of the main search engines is different. You can optimize your site for Google, which is the most important search engine right now, but you can optimize your site for indexing in all of the major search engines if you do it right.

Avoid techniques like keyword stuffing, redirect pages that are unrelated to your site, and junk pages. Multiple domains pointing to the same site or a mirror site are a definite no no.

Although there is some debate these days about using other writers’ articles because of the duplicate content rule, remember that all of the major search engines are full of duplicate content.

Using articles written by other authors is a great way to provide value to your site visitors, but you will want to write a few of your own articles. By writing your own articles, you can optimize them for your keyword terms, something you can’t do with other writers’ articles.

When you write your articles, convert them to HTML and then use Web CEO to optimize them for your keyword terms. Make sure you focus on no more than two to three terms per page, or you will have problems optimizing your page. You want your articles to make sense, and you want them to provide value to your readers.

Finally, once you’ve optimized your site, you’ll want to make sure that you submit them to the major search engines. Although there is some debate these days over whether or not this is necessary, the major search engines aren’t perfect, and they don’t always update properly.

Once you’ve submitted your sites, you can move on to the next steps in your internet marketing campaign. Resubmit only when you’ve made major changes to your sites.keyword elite for seo

Search engine optimization and submission is a long term marketing strategy. Good ranking, as well as good coverage of your site won’t happen overnight. It will happen though if you stick to good search engine optimization techniques to improve your site’s ranking.keyword elite scam

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