Improve Your Conversion Rates

June 26, 2009 by
Filed under: design 

Have you had a decline in sales from your PPC campaign? Perhaps it’s because your distance to a sale is too long. In today’s market, customers have a “want it now” mentality and the longer it takes your visitors to find their desired products, the less likely they will stick around. Here are 10 ways to shorten the distance and increase conversion:

1. Understand and meet your customers’ expectations: Your website should define who your target audience is and the website must be ready to give the visitor what he or she wants. If you aren’t sure, survey your customers and research your competition.

2. Provide clear navigation: There is nothing more frustrating than getting “lost” within a website. Make sure each of your pages has a home button directing the consumer back to the main page and your logo should have a home page link as well. Keep your navigation consistent and always remember that the customer should be able to get to any page within your website with a maximum of two clicks.

3. Make sure your content is useful and organized: Your visitor should have all the information necessary to make a purchase decision in as few clicks as possible.

4. Avoid clutter: Using graphics and images to support your product or message can be effective, but too many can distract the visitor. Always remember to optimize and compress your images for quick download. If it takes too long for your graphics to load, the consumer has already moved on to your competitor’s website.

5. Facilitate scanning: People generally like to scan a page for key details rather than read word for word. Help facilitate scanning by judiciously bolding key words, using bullet points, indents and font color selection.

6. Use consumer friendly forms: Always try to keep your forms as short as possible and distinguish “required” from “optional” fields. If you must create a multi-part form, make it easy for your visitors to move on to the next step.

7. Use breadcrumbs: Breadcrumb navigation is especially important for e-commerce sites, so the customer can see where they are and be able to navigate back levels.

8. Use descriptive page headings: Your visitors should never have to guess which page they are on. Keep your headings consistent and make sure they stand out. Descriptive page headings are also important for search engine optimization and should have keyword-rich content.

9. Provide feedback when users must wait : Users don’t want to have to guess about why there is a delay. If a flash element will take a long time to load, or a form will take 30 seconds to process, let your visitors know by way of a progress bar or simple text message.

10. Test your pages in several different browsers: what may look great in one browser can look terrible in another. Nothing will scare off a potential customer quicker than a discombobulated web page because of lack of testing.

For more web design tips or SEO tips, visit bc designs at:

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